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When you re-visit a website and the information on the site seems to fit your interests perfectly, do you ever wonder how a company is able to match those interests? Well, it is all because of web personalization. Web personalization is the process of providing targeted content and flexible web experiences based on the information a business has stored on each visitor.   Read Full Post...
Posted: 3/27/2014 9:42:57 AM by Jessica Lago


Responsive Design isn’t just helpful for big brands to utilize; but as the use of tablets and smartphones continue to soar, it is no surprise that companies large and small are incorporating this new strategy into their website. 
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Posted: 2/14/2014 2:51:32 PM by Jessica Lago


When you think of one of New York City’s most famous skyscrapers, The Empire State Building, does running up the 1,576 steps come to mind? Well, for iMedia’s most recent addition Christina Verduchi it does!   Read Full Post...
Posted: 1/28/2014 10:09:33 AM by Jessica Lago


Are you more responsive to a brand’s email or social media post?   Read Full Post...
Posted: 1/23/2014 9:34:59 AM by Jessica Lago


What do you think 2014 trends will be? By sharing your predictions with us, you will be entered for a chance to win a $200 Amazon Gift Card.   Read Full Post...
Posted: 1/13/2014 1:38:50 PM by Jessica Lago


On November 22, 2013, I took a trip back to my alma mater, Ramapo College of New Jersey, to give a presentation on Social Media Marketing.   Read Full Post...
Posted: 12/18/2013 1:44:03 PM by Jessica Lago


The holiday season is in full swing; and with the spirit of giving in mind, iMedia has gotten involved with our client Cornerstone’s holiday program.   Read Full Post...
Posted: 12/13/2013 10:33:21 AM by Jessica Lago


In the few months after moving to our new location, iMedia has a list of more exciting news to share.   Read Full Post...
Posted: 12/11/2013 9:51:41 AM by Jessica Lago


iMedia has recently completed two website launches for Northstar Travel Media. The Meetings & Conventions and Your Travel Insider sites are branches of the Northstar Travel Media brand, and are utilized to assist event planners and travelers plan and coordinate their ideal business trip or vacation.   Read Full Post...
Posted: 12/5/2013 10:59:03 AM by Jessica Lago


Do you often get frustrated when your smartphone displays, update available, just to find out it’s another “content update”? If so, you are not alone. This process isn’t only bothersome for consumers, but for developers as well. Will Lovegrove, of Release Mobile explains: “A search on Google Play and the Apple App Store revealed that more than 1,800 apps were updated in the last six months solely for the purpose of “updating content”. That’s 1,800 developer teams and their clients who work   Read Full Post...
Posted: 10/22/2013 9:12:00 AM by Brian McGovern


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