We’re creating a new website for ourselves here at iMedia and are in the process of moving old content, such as press releases, onto the new site. It’s a quick process but in some ways, it’s like moving house and finding that old box of photos – you slow down to take a look at what’s gone before and can’t help but reflect a little on this company’s history.
One of the interesting insights is what has remained the same through the more than 25 years iMedia has been in business. Our emphasis has always been on our clients and trying to figure out what will work best for them, given their business objectives and any possible resource or financial constraints. What’s different, of course, is the technologies proposed and how quickly that can change through the years. It’s almost amusing to look at what technologies got us excited back in the early part of the millennia – back when we were working with our own homegrown content management system and eCommerce tools. Our transition to leading edge industry partnerships, where we could offer best-of-breed solutions for our clients, made an enormous difference in the quality of our projects. And it’s clearly a moving target – what worked ten years ago is very different from five, three, even one year ago. And obviously, it will continue to change, as will we.
Another constant, though, is our emphasis on quality. Evidenced by the awards we’ve continually won every year since 2000, we were and are adamant on providing the best possible solutions for our clients. And many of these award-winning sites were truly leading edge projects in their time – the flash-based Ballanchine 100 Tribute Website, for instance, or the year we took the industry category for the Juilliard website. Neither one would raise eyebrows today, perhaps, but they were certainly state-of-the-art when they were released.
Our flexibility to move along with the industry is clearly demonstrated in both the projects we worked on and the services we offer. Back in 2000, when we started posting press releases, Twitter hadn’t been conceived yet and Facebook was not yet a twinkle in Mark Zuckerburg’s eye. Google was launched just before, in 1998, and iMedia paid careful attention to search engine optimization as algorithms changed through the years. The current explosion of smart phones and tablets further changed the online landscape. Today, social media and mobile are an integral part of any organization’s marketing plans, as are SEO and SEM, and iMedia’s services have kept up with these trends.
So while looking back can be instructive, looking forward to what’s coming next is really what’s exciting here at iMedia. And our new website is underway – keep an eye out for it!