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All Posts  /  PARTNER NEWS  /  January 14, 2012 

Houston Grand Opera is Named One of Five Finalists for the Ektron 2012 Site of the Year

iMedia inc, an interactive agency with more than 25 years of digital marketingand online experience, today announced that the Houston Grand Opera Website (www.houstongrandopera.com) has been named one of five finalists for the Ektron 2012 Site of the Year.

Chosen from a field of nearly 50 nominees, the Ektron 2012 Site of the Year finalists were selected based on each organization’s use of Ektron to create, deploy, and manage unique websites that advance their business goals.

The Ektron judges considered such factors as multichannel delivery to devices and channels; integration with third-party applications such as databases, web analytics tools and marketing automation systems; design approach including the use of modern techniques like responsive design and frameworks like Bootstrap and Modernizr; business value and overall visitor experience.

Among the reasons the Houston Grand Opera site was singled out for this distinct honor: ​
  • Attention to the social experience:
    • We provided ample opportunities for HGO visitors to hook into various social media channels, particularly through the commerce experience.
      • HGO uses the Good Influence social media plug in for the performing arts, which allows organizations to leverage the influence their constituents have on each other to drive ticket sales, donations and more. With this plug-in, they can also track the impact their supporters and patrons are having in real-time.
      • HGO was able to personalize the social experience depending on which section/page of the site the users were on.
      • We utilized Ektron blog functionality to create a seamless blog for HGO.
  • Seamless integration with third party customer databases, web analytics tools, and marketing automation systems, including, of course, the Tessitura Software for ticketing and account management as well as MoGo Interactive for marketing and BoldChat.
  • Answering the need to create three distinctly branded websites within the same content management framework, distributing content so the marketing staff can reuse content efficiently and easily.  
  • Our use of eSync to make updates from stage to production manageable for a non-technical maintenance staff.
  • Widespread usage of Ektron PageBuilder, including the development of a wide variety of widgets utilizing smartforms to display data and control business rules.
iMedia provided HGO with clear business value, and Greg Robertson, HGO’s Chief Advancement Officer, had this to say about the site:

"There is no question that our new site, developed with iMedia, has increased our online sales. We’ve seen a consistent 20% increase in the number of online single ticket transactions vs.last year. Patrons have been very complimentary not only of the way the site looks, but in the ease of navigability and function."
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