iMedia will be participating in the Customer Engagement Technology World Conference, November 6th and 7th at the Javits Convention Center in New York. Partnering with Kentico at this conference, iMedia will have the ability to discuss and discover different strategies for an integrated technology approach to customer engagement.
CETW will consist of over 40 speakers presenting on various marketing topics including mobile, eCommerce, content marketing, digital signage, and much more. Over 100 exhibitors will be in attendance with job descriptions in marketing, technology and operations, and agency executives. Additionally more than 70 companies will be sponsoring this event.
A recent CETW preview post by Customer Engagement 365, stressed the importance of blending channels together into a seamless experience, and translating that data into improved actions which is where the value of Customer Engagement Technology World is. Thousands of conversations among brands, agencies and venue marketers, technologists, and strategists happen at CETW.
Working alongside Thom Robbins, Chief Evangelist of Kentico, we will have the opportunity to be a part of his presentation on Content Marketing. Thom will go over numerous tips and tricks in order to stay on top of your content marketing. Some of the topics that will be covered in this session include:
Practical skills for taming your content creation process
Questions to ask before you unleash new content
Ideas for achieving economies of scale
How best to integrate this approach with your overall marketing plan
We are looking forward to hearing and sharing new ideas and insights on how to further engage with customers and potential clients using measurable data. Follow us on Facebook and Twitter to get real-time updates from the conference, using the hashtag #CETW.