iMedia has recently completed two website launches for Northstar Travel Media. The Meetings & Conventions
and Your Travel Insider
sites are branches of the Northstar Travel Media brand, and are utilized to assist event planners and travelers plan and coordinate their ideal business trip or vacation.
Looking to improve their site traffic, iMedia performed a full website redesign for the Meetings & Conventions site, which launched earlier this summer. The new design and CMS capabilities now offer a multitude of ways to thread content across multiple pages with the goal of keeping the end user engaged and moving throughout the site.
Diana Bzik – IT / Technical Product Specialist at Northstar Travel Media - was thrilled with the new site, stating “one of the great features about the new design is the flexibility and ease in which admins, editorial, and marketing team members can make changes to where content appears, without any assistance from Development. This puts the power of the website into the hands of the content creators.”
The Your Travel Insider site launched recently on November 11, 2013. Looking to harness and leverage content from their existing publications; Your Travel Insider will help transition Northstar Travel Media into the Business to Consumer travel marketplace.
A full website redevelopment was necessary in order to maintain the same aesthetic look and feel as the rest of the Northstar Travel Media brand sites. This new, highly interactive site, will lead to improved traffic and overall time spent on Your Travel Insider.
So warm up this winter, by researching and planning your next vacation with Northstar Travel Media