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All Posts  /  PARTNER NEWS  /  February 14, 2013 

iMedia Builds Upon Its Google Analytics Expertise

iMedia inc., an interactive agency with more than 25 years of digital marketing and online experience, today announced that Nicole Van Tassel, iMedia’s Support Coordination Specialist, is the company’s newest certified member of Google Analytics.

After two weeks of intense training and studying, Nicole passed the Google Analytics test and is now even further qualified to assist our clients. Though Nicole has had previous experience with Google Analytics, her training on the program enabled her to learn all that the program has to offer and how iMedia inc. can further benefit from using it to its fullest extent.

Google Analytics is an excellent tool for measuring the success of your business in an online setting. The program can help track sales, conversions, and explain how visitors find, use, and continue to visit your site. It can also give useful insights regarding content, social, mobile, advertising, and conversion analytics.
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