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All Posts  /  Development Tips  /  February 14, 2014 

Importance of Responsive Design

Just in time for the 2014 Winter Olympics, NBCNews launched a new website- using responsive design. It is no coincidence that the network leading Olympics coverage this year, wanted to give users a positive experience both on TV and the web. By doing so, NBCNews.com will be able to capitalize on an increase in web traffic, especially from second-screen social referrals.

responsive-web-design.pngResponsive Design isn’t just helpful for big brands to utilize; but as the use of tablets and smartphones continue to soar, it is no surprise that companies large and small are incorporating this new strategy into their website.

And when it comes to SEO, Jay Taylor of Search Engine Watch states, “Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

Here at iMedia, we are constantly working with clients who are looking to enhance their web presence for the growing number of mobile users surfing the internet. During this time, we have compiled a list of the top four reasons why responsive design is so important:
  1. Responsive Design improves the user experience for all size screens, from desktop to mobile.
  2. It saves your company time and money from having to manage multiple sites.
  3. Consumers are increasing the number of times they search for products/ services on a mobile or tablet device.
  4. Responsive Design helps boost SEO, by ensuring that clicks don't split across multiple websites.
For a further look as to how iMedia has used responsive design to help our clients increase mobile traffic, read our case studies here or contact us today
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