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All Posts  /  UX Best Practices  /  June 23, 2016 

Hotjar- The UX Gold Mine

Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them all into one work area, instead of having a bunch of extra tabs open on your browser. We’ve got the answer for you.  
Hotjar is an all-in-one analytics and feedback tool that helps you understand your web and mobile site visitors. Discover where your visitors are clicking, how much time they spend on each page and their scrolling patterns. Our Director of User Experience, Chance Bliss explains:

With every new client, you have to begin the education process early. Some clients come with strong opinions about how a site should look and function. What we try to do is help them see what their users expect and how they really behave online. This can often be a tricky balance act between listening to their needs and nudging them in the right direction. Using the reports from Hotjar provides us the evidence to back-up our recommendations.”

With Hotjar, your UX and digital teams can identify your hottest opportunities for improvement. Below are three of our favorite tools within the extensive platform:

Heat maps
Gain a better understanding of what users interact with and where they are falling short. The heat map feature even reveals how your visitors clicking patterns vary from desktop to mobile.  

With three different ways to breakdown the data (clicks, move and scroll), your digital team can quickly uncover and resolve any web issues encountered by the user.

Recordings
Visitor recordings is by far our favorite Hotjar feature and definitely sets the platform apart from its competition. “I often run a sample of recordings for our clients. They are real eye openers. Rather than relying on a gut-feeling or user behavior studies, you can see right where users are stumbling,” Chance revealed.

Hotjar captures visitors’ sessions so you can see in real-time how they are moving through your site. From a usability and redesign perspective, this is pure gold.

Surveys
If you are looking for a direct way to get answers from your audience, try Hotjar’s built in survey feature. These customizable, responsive surveys allow you to collect data in real-time and on any device type.

From emailing a survey directly or adding it to a web link when a user goes to abandon your site, Hotjar lets you use this feature as it best fits for your company’s needs.  
Hotjar is a fantastic way to understand the people interacting with your brand and using your website the most. No website is ever complete. Hotjar provides that instant feedback for continuous improvement.

Interested in hearing some of our client success stories? Or, speaking with our team about how your company can benefit from implementing Hotjar? Contact us today! We are so passionate about this tool, that we'd love to talk to you about its many valuable features. 

 
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