eMail marketing is one of the most effective and efficient ways to build a relationship with your customers online, whether your business is selling products or providing services. IMA has developed eMail marketing programs for B-to-B and B-to-C clients that generate significant ROI, measured in readership and sales.
IMA has conceived and developed eMail newsletters, product promotions, reminders and customer advisories. All of our eMail programs provide tracking and reporting of customer behavior down to the individual, providing you with behavioral data on eMails opened, clicks from eMails and -- in the case of eCommerce applications -- tracking right through to purchases and dollars spent.
We have more than 200,000 eMails under management for our clients in two distinct eMail software tools: Bronto and iMakeNews. Each has its unqiue features and benefits, and can be customized by IMA programmers to meet your specific requirements.
