Engaging Users While Optimizing Your Digital Brand Experience

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About the Presenter

Carlos Alcala


Partner, Creative Services, Media Inc.

Carlos is a Partner at iMedia Inc. and leads the creative services department. He has over 25 years of experience developing integrated branding, creative, marketing and social programs for clients as diverse as Hewlett Packard, Sharp, Novartis, Disney, Jaguar Cars, Proactiv, Celebrity Cruises and Pearson Embanet. Prior to iMedia, Carlos co-founded Temel, an interactive branding and design studio in 1990; then was Chief Creative Officer and co-founder of Adverb Media, a full service interactive marketing agency in 2007. In 2009, Carlos founded Again Interactive, a social media agency, and in 2011 opened SwivelHouse, a full service interactive marketing agency.

M 973.610.0115
calcala@imediainc.com

Presentation Overview

Digital marketing and user engagement strategies and tactics are constantly evolving. Knowing which trends to focus on or ignore depend on how well they align to your brand objectives, create opportunities that help your organization innovate, provide measurable results and can evolve as user consumption patterns change. Consumers now have a say in how and when brands message to them. It is no longer solely about being interesting, but about how valuable you are to your users. In this session, you will see how these user- centric digital marketing tactics will improve engagement and customer loyalty.
After this session you’ll be able to:

  • Understand what “twinsumer marketing” is, to generate the optimal connection between visitors and your brand
  • Personalize the consumer’s experience according to their needs, demographics, and previous activity on your site
  • Add proven social content tactics to your digital strategy, to best engage consumers
  • Optimize user experience to improve the customer journey while aligning with your business goals 
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