IMA and New York City Ballet (www.nycballet.com) released a new eCommerce application to strengthen its already powerful ticketing system.
To increase the speed and agility of the new eCommerce system, IMA integrated three platforms in a way never before seen. Ektron CMS and ElasticPath were integrated with NYCB's Tessitura box office and CRM software to take advantage of the strengths of each one.
IMA implemented real-time customer account synchronization, designed to be smart enough to know how to handle updates from different venues. Users can create accounts online, change them over the phone and add to them at the box office – knowing the information will remain accurate to-the-minute. Additionally, the site search was enhanced to include a calendar-based interface, allowing users to search on performances and dates including single tickets and subscriptions.
More About Interactive Media Associates, Inc.
Interactive Media Associates, Inc. (IMA) is a digital agency specializing in the planning, development and marketing of Web services. The company provides expertise in strategy and planning; Web site branding and design; content management; Web application development for eCommerce and portals; and interactive marketing, including SEO/SEM, eMail marketing, social media, and reputation management. Through its ReliaServe subsidiary, IMA also offers site hosting. IMA is an agency partner of such leading Web software provides as Omniture, Ektron, Elastic Path, and Bronto. For additional information, email info@imediainc.com or call (973) 539-5255, extension 1.
