Branding
A company’s brand says: “Relax. It’s me.”
But a Web brand is judged not just by fonts and colors. The user’s experience on the site is the critical factor.
Most companies understand how important branding is. Successful brands provide split-second recognition, assuring buyers that they will receive the quality of product or service they have come to expect.
Moving a brand to the Web is not, however, as easy as employing the company’s colors, logo and fonts. The Web site must not only be consistent with the company’s offline brand, but it must extend that brand into a complete interactive experience.
IMA is expert in this art, having provided scores of satisfied companies with a site that looks and feels “like them,” while also infusing the entire user experience with the same attention to quality the brand promises.
IMA’s talented designers have also created identities that work equally well in print as in online media. We are skilled at hearing what you want your brand to represent and translating those requirements into a professional logo that can be used for many years to come.
