Search Engine Optimization (SEO) is the process of improving the volume and quality of Web site traffic that originates from search engines by coordinating your Web site with the algorithm that drives each search engine’s natural results. It means managing your Web site’s coding, content and structure to ensure that it scores high in relevance for the terms that are important to your business. And it also means improving your site’s popularity by developing programs to have other, high-traffic Web sites link to your site.
IMA will help you determine the best keywords and keyphrases for your business; terms that promise to attract the right visitors in sufficient numbers. Then we will code and edit your site to ensure that the “spiders” released by search engines properly index it. We will submit your site pages for cataloging. And we will monitor the results, refining the site as needed.
We can also assist you in identifying and soliciting high-traffic Web sites who are high-potential candidates to link to your site. Often these arrangements can be secured for free. In other cases, there may be fees associated with obtaining the link.
Finally, we can assist you with Search Engine Marketing (SEM) programs such as pay-per-click search engine listings (ie, Google Adwords).
IMA has conducted winning SEO and SEM engagements for manufacturers, professional organizations and retailers. Give us call today and we would be happy to talk with you about a custom strategy for your Web site.
