Web Public Relations and Reputation Management is an emerging discipline rooted in a simple fact: before anyone does business with anyone today, they first “search” them to see what they can learn.
Like it or not, the results on the first page of Google or Yahoo are your reputation. And you are at risk if you fail to monitor and influence those results.
Web Public Relations means using the unique attributes of the Internet to put you and your business in the best possible light. And Web Reputation Management is an extension of Web PR: using knowledge of Search Engine ranking algorithms to ensure that positive references to your company are ranked higher than any negative items that might appear on the Web – whether they are posted by a competitor, a media outlet, a disgruntled customer, or just someone making mischief.
IMA’s Web Public Relations work starts with monitoring the conversations about your product(s), company, or category so we can evaluate the conversation and identify places where we can participate in it. We then work with you to come up with a strategy and implementation plan that may include blogging, commenting in your name, participating in social networking groups, and establishing interest groups of our own. Ongoing monitoring and qualitative and quantitative assessments help us fine tune the program to get the desired results.
Reputation Management begins with SEO work to help you establish a position in search engine rankings that will make it difficult for negative information to rise to the top of the listings. And should a negative item rear its head, IMA has techniques to push those negative stories down in the search listings in a swift and lasting way.
We have conducted successful reputation management engagements for many businesses and individuals, including law firms, real estate developers, and hedge fund managers.
Give us a call today and we would be happy to develop a custom strategy to address your challenges.
