CASE STUDY - Panoramic Power
Developing a new branding identity and website redesign for the leading provider of demand side energy management services
Panoramic Power, the leading provider of enterprise energy management solutions, needed to update their brand identity, website, social channels and marketing collateral to reflect the growth and evolution of the company’s business.
iMedia’s focus was to create brand awareness, consideration, engagement, and drive conversions with Panoramic Power’s customers and prospects. The branding program comprised of a full branding program including logo design, interactive, print, social and rich media. Understanding the importance in demonstrating Panoramic Power’s unique differentiators, iMedia created a new branding and visual strategy that went beyond design and incorporated the use of technology to support their objectives.
Using Kentico CMS, iMedia took Panoramic Power’s old static site and performed a full website redesign. As a partner of Kentico, iMedia has the ability to implement a highly maintainable, feature-rich platform, while restructuring Panoramic Power’s site to mirror their new branding identity.
There were several features that were updated during the Panoramic Power redesign. A major piece included creating a new, fresh design that would draw from the new branding efforts. Additionally, iMedia provided Panoramic Power with powerful content management capabilities – allowing their marketing and support team full control of the site’s content. Other aspects of the redesign involved optimizing SEO and lead generation tactics; along with giving Panoramic Power the ability to manage their blogs, news, and press releases. Lastly, the new site will provide customers with a support section by integrating Kentico’s site membership capabilities.
Jon Rabinowitz, Head of Marketing, stated, "It was a pleasure working with iMedia and we were able to launch the new brand and website on time and on budget. The new identity represents a significant milestone in the company’s history and I couldn't have been more pleased with the partnership with iMedia. We successfully set out to build an identity that reflects not only our brand personality and vision, but also of that of our customers.”
As a result of the rebranding programs success, increase in actionable leads, and easier content creation and update capabilities- iMedia is in the process of executing phase two by implementing Kentico EMS (Enterprise Marketing Solution) to the Panoramic Power website.
Kentico Enterprise Marketing Solution is an integrated customer experience management solution that empowers marketers to deliver real-time, customer-centric marketing across multiple channels. It provides tools for web analytics and campaigns, contact management, marketing automation, website optimization, email marketing, and integration with other Kentico modules.