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All Posts  /  Roy De Young
Roy De Young
About Roy De Young

As iMedia’s Brand & Digital Strategist, Roy specializes in omni channel, data driven creative and brand leadership, ideation, direction, and execution. His work has inspired and facilitated results driven, relevant and breakthrough ideas for brands and non profit organizations like Amazon, Citizen Watch, American Heart Association, Hewlett Packard, Paralyze Veterans of America, and KPMG. As well as, revolutionizing the intersection of brand and customer efforts via creation and delivery of video-based storytelling and socially driven content. Roy's developed a number of campaigns and branded content that leverage existing brand equity and drive deeper, more relevant customer and donor engagement.

Take a look at Roy's latest articles below.

June 22, 2018  /  UX Best Practices  
In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which is the well known and frequently observed tendency of people to not only avoid ads but also anything that looks like them.
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