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iMedia Blog

Like it or not- voice search is no longer the way of the future. It’s here, and becoming more mainstream than most people are willing to accept. While at a recent technology conference, Gartner reported “by 2020, 85% of searches will be made without a screen.” So, what does this mean for marketers and technologists? The digital game is now even more competitive than ever before. 60.5 million people in the US currently use digital assistants, and there are hundreds... Read More
This week Instagram launched a brand new feature to its app that can truly change the game for its social competitors. Instagram Stories is the latest addition to the Instagram application, and if you use Snapchat you’ll notice it’s eerily similar to their Story feature. Both Instagram and Snapchat are known for their high-level of engagement between big brands and celebrities, and their fans.  High profile athletes, actors and musicians provide their most loyal followers with an inside look into... Read More
Google announced on April 27, 2016 that it will now be securing all traffic communication of websites using Google Analytics, regardless of whether or not your site is using HTTPS or not. The search engine giant stated, “Security and privacy are of utmost importance to our clients, our clients’ end users, and to Google, and secure transmission of our JavaScript libraries and measurement data is essential to that end.” Then went on to explain how they have implemented a secure... Read More
While Kentico has received a great deal of accolades for their robust content management system, many people are just learning of the powerful online marketing platform built right into Kentico EMS. When upgrading to Kentico EMS, customers gain access to their Online Marketing Solution that fully integrates with the CMS. Helping marketers to create a holistic experience within one work-area. With this tool you are able to produce strategic marketing automation campaigns, send personalized emails, manage and analyze all your... Read More
Marketers have realized that there is a need to push more specific content out to their users.  Based on a visitor’s interaction with your website, marketing automation allows you to tailor the content and engagement a user will have with your brand. That is why it is one of the must-haves for your digital strategy. Marketing Automation is a smart marketing tool that focuses on the definition, scheduling, segmentation, and tracking of marketing campaigns. Using marketing automation makes tasks that... Read More
As video streaming has become part of the social norm, it is only natural that a new kind of technology quickly branches off of it. That is exactly what the latest app, Periscope has done. This app has already made big waves this summer for its ability to create a live streaming experience, straight from your smartphone. Launched by Twitter in early 2015, Periscope’s unique concept has the potential to change how many people and brands use social media. Their... Read More
Are you still contemplating on whether or not it is profitable to make your website mobile friendly? Studies show Americans now spend 60% of their digital media time on mobile. If this statistic does not persuade you to make the change, Google’s plan to give higher preference to mobile friendly sites should get you thinking. Last month Google announced: “Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches... Read More
You might not want to think about it, but the holidays are just around the corner. While you are planning your holiday shopping list and browsing potential gift ideas on the internet, you should also be thinking about your digital marketing strategy. This is the time of year where companies have to up-the-ante in order to stay on the first pages of Google search top of mind for online shoppers. How do companies achieve this web success? Well, below are... Read More
On October 9th and 10th I had the opportunity to participate in the PR News Social Media Conference and SEO Workshop. Located at the Grand Hyatt in New York City, the two day information sessions were filled with incredible tips, detailed case studies, and the latest tools in social media and SEO. Three of the biggest takeaways from the conferences were: 1. The Power of Video Did you know that by a vast margin, video is the highest ranking form... Read More