Users don't read (at first) They scroll and scan for hints in headings, keywords and images. Only when they have found that right word or phrase are they more likely to begin reading. Pages that over communicate with long text prevent scanning but also decrease comprehension. Instead of reading, they are leaving. How to draw their attention So what can you do to draw a visitor's attention? Infuse structure into your page by using sub headers Breakup long text into shorter paragraphs and lists... Read More
News, events and insights worth reading and sharing.
Don't waste those valuable milliseconds by making visitors wait for your page to load. Yes, we are talking milliseconds. The 2-second rule is outdated. Users expect a page to load in the blink of an eye. Did you know Walmart has reported that "by reducing their page load time by one second they saw a 2 percent increase in traffic, and every 100-millisecond decrease of page load time saw an incremental conversion of 1 percent?" In this first edition of How to Capture... Read More
Did you know, the average human has a shorter attention span than a goldfish? Within the last 15 years the average person’s attention span has dropped from 12 to 8 seconds. Just 1 second below your average pet store goldfish. So what can you do in those precious seconds to grab your customer's attention? Do you go big and flashy with animated banner or video takeovers? Do you throw in the towel and hope for the best? Actually, the answers... Read More