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All Posts  /  Development Tips  /  April 02, 2013 

Mobile App? Mobile Website? Or Both?

If there ever was a question about whether your organization needs a mobile presence, it should have been dispelled with the sudden explosion of tablet and smart phone purchases over the past few years. And the rise of devices corresponds to growing usage. According to ComScore: “Multi-Platform consumption is today’s new reality. One in three minutes spent online is now spent beyond the PC.” They also state that “The number of 4G users has exploded in the past year to 33.1 million, up 273 percent.”

So the question is no longer whether or not to embrace mobile, but how to handle the transition and where to put your company’s budget and resources. Should you develop a mobile website first? Or a mobile app?

iMedia’s new guide, “Mobile App vs. Mobile Website – the Development Decision,” helps you learn more about the difference between the two, making the development decision easier. With this guide, you’ll learn the importance of:

  • Weighing your overall business goals

  • Defining your audience

  • Considering your budget

  • Thinking through the developmental factors

These factors – and more – will help you through the decision process and start you on the path to creating mobile instances that your customers can really use.

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