April 7, 2015 Digital Marketing Trends

“Mobilegeddon” Is Quickly Approaching - How Will Your Site Be Impacted?

By: Jessica Lago

Are you still contemplating on whether or not it is profitable to make your website mobile friendly? Studies show Americans now spend 60% of their digital media time on mobile. If this statistic does not persuade you to make the change, Google’s plan to give higher preference to mobile friendly sites should get you thinking.

Last month Google announced:

“Starting April 21st, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Referred to as “Mobilegeddon,” this algorithm change will be making it easier for users to find relevant and timely information that is optimized for their smartphone devices. Mobile-responsive websites will have better positioning in Google’s mobile search results, and conversely pushing less mobile-friendly sites down the results page.

You might be wondering how this will directly impact your website. Well, as more consumers use their mobile phones to search, the bigger the gap will be between you and your competitors. As Social Media Today explains, “Your website is an extension of what you do, and if it’s not getting found in the search engines, it can have a profound impact on your bottom line.”

There are various ways to ensure your company does not get left behind in the “Mobilegeddon.” Two of the best solutions are to create a mobile version of your site, or to redesign your website to be mobile-responsive. Depending on your company’s goals and the purpose of your website, one option might be more advantageous than the other.

As mobile development and user experience experts, we can work with you to figure out how to make your website successful without getting lost on Google’s mobile search results. The “Mobilegeddon” is only a few weeks away, and you do not want to wait until it’s too late. Contact us today.
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