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All Posts  /  Development Tips  /  October 22, 2013 

The Advantage of Implementing a CMS into your Applications

Do you often get frustrated when your smartphone displays, update available, just to find out it’s another “content update”? If so, you are not alone.

This process isn’t only bothersome for consumers, but for developers as well. Will Lovegrove, of Release Mobile explains:

“A search on Google Play and the Apple App Store revealed that more than 1,800 apps were updated in the last six months solely for the purpose of “updating content”. That’s 1,800 developer teams and their clients who worked together to update content in the app, test the app and then re-submit it to the app stores.”

This practice is quite burdensome. There are better ways to update native app content. Using a Content Management System (CMS) with API or RSS capabilities will save marketers and developers significant time and cost, and will provide the end user with a much better experience with the app itself, since the content is refreshed much more quickly.  CMSApps will be able to display content fetched from the CMS in real time leading to real benefits:

  • More of your content will be consumed by users

  • Clerical errors will minimized

  • Long term maintenance costs will greatly decrease, while value increases

  • You can re-use content across your social, responsive web, and desktop web channels.

Without a CMS powered Android or iOs app, the content updates still fall back into the hands of developers instead of going directly to the app publishers, or marketers.  Apps still have to be approved by their stores and time is wasted.  When it comes to a content deployment strategy for your mobile apps, the answer is quite clear. Anyone planning to launch or is maintaining an Android or iPhone app should look to integrate it with a CMS.

For more information regarding CMS mobile app integration with iMedia please email info@imedia.com.

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