UX Best Practices

  • August 12, 2020 UX Best Practices
    Search on a Site – A Supplemental Feature or a Necessity?
    Making it as easy as possible to find a specific item or piece of information is why a search function is so vital on a website. Fundamentally, you want to give your users what they are seeking as quickly as possible. Patience is extremely low in today’s digitized world where on average, roughly 57% of visitors leave a site if the page takes more than 3 seconds to load.
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  • April 30, 2019 UX Best Practices
    The Importance of Digital Story Telling in Successful Higher EDU Recruitment
    A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and the shrinking pool of prospective college students.
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  • November 3, 2017 UX Best Practices
    Our Mega Website Audit Checklist
    Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step any User Experience Architect must take. Whether it’s redesigning a website or starting from scratch, you need start by assessing what’s available, need’s improvement or just plain missing.
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  • November 3, 2017 UX Best Practices
    Minimum Advertised Price vs. the Internet
    Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction, it can only lead to less traffic, resulting in less sales.
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  • September 7, 2017 UX Best Practices
    Breaking the Redesign Cycle
    Gone are the days of part-time web teams and 5 year redesign cycles. A company’s website is as vital to its success as its financial operations. It must improve as fast as people’s growing expectations. Unfortunately, many businesses are still only concentrating on the surface.
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  • June 23, 2016 UX Best Practices
    Benefits of Hotjar
    Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them all into one work area, instead of having a bunch of extra tabs open on your browser. We’ve got the answer for you.
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  • February 9, 2016 UX Best Practices
    A Clear and Simple Call to Action
    We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified call-to-action not only spurs more action but grabs more attention.
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  • January 18, 2016 UX Best Practices
    Everyone Scrolls
    The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at the top? No.
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  • December 29, 2015 UX Best Practices
    White space is NOT dead space.
    The practice has often been to cram as much information as possible within a single screen in the fear that a user might miss something important. In reality, this results in a user ignoring much of what you have to say.
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  • November 2, 2015 UX Best Practices
    A picture is worth a thousand words.
    As we discussed in our previous post, people don’t read anymore (at first). On average, users only read 28% of words per visit. So what can we do to hold their attention? Imagery. Photos, illustrations and icons not only draw attention but also increase user comprehension.
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