Let iMedia drive your content strategy to consistently deliver the most effective buying experience, increase sales, and greatly improve customer loyalty through our expertise in content strategy and customer journey optimization.
Ready to enhance your Content Marketing strategy?
Average client success stats shown achieved just 3 months after site launch with iMedia
We see Content as the engagement story…and we have the data to prove it.
Your Content Strategy
Our content, design, and optimization experts audit your existing efforts and channels to find gaps and opportunities, identify advocates and influencers within each buying persona.
Authenticity drives the experiential, visual and verbal assets of your brand story. Imagery, video, tools/apps, long and short form, buying guides, and advocate assets must engage and support the buying decision.
Your Content Journey
Empathy, experience, and lifecycle mapping are essential for your brand distinction, ensuring each buying persona is served the right content, at the right place, at the right time in their digital journey.
American Heart Association
- Optimize donor journey and experience through content enhancement.
- Revitalize brand messaging approach to research and data through video-based emotional storytelling.
- Create script, persona-based casting and full video production as well as campaign-based email delivery and associated landing pages/additional content.
- 200% increase in email conversion, 340% increase social sharing, 150% increase in donor giving