Maximize online degree enrollment by optimizing the digital experience

Carlos Alcala

Carlos Alcala

Education Practice Lead CONNECT WITH CARLOS

Nearly 1.3 million people in the US will enroll in online advanced degree programs over the next 7 years. Correspondingly, the number of institutions offering online advanced degree programs grows year over year, providing prospective students with an ever growing range of options.

Success Stats

Average client success achieved 3 months after site launch

Success Stats

Let iMedia guide your efforts to greatly improve engagement with prospective students, increase enrollment, and differentiate your brand from your competitors.

Your User Experience

Optimizing the prospective student experience ensures engagement and drives enrollment. Insights and strategies are driven by behavioral data and testing, eye-tracking and user flow studies and heat mapping.

Your Personas’ Journey

Empathy, experience, and lifecycle mapping ensure the correct content and tools, for each persona, is served at the right place, at the right time in their digital journey.

Your Landing Pages

While most Higher EDU institutions employ landing pages, few fully understand their purpose, execution, and value. We drive the optimum placement, hierarchy, and design to maximize lead generation efforts.


ELS Education Services

ELS Education Services
  • We created a brand experience that captured the essence and promise of ELS.
  • We enhanced the experience through a user-centric approach with clear and logical entry points & robust search functionality and segmentation.
  • Using personalization techniques within the Sitecore CMS, the site can learn what content is most relevant and will present that content to the visitor.
  • Worked closely with sales, IT and marketing to ensure integration points with SalesForce and Sugar CRM.

Some of our Recent Education Clients

  • berlitz-logo
  • vista-higher-learning-logo
  • els-logo
  • kaplan higher education
  • rollins-logo
  • naicu-logo
  • graduation-alliance-logo
  • dalton-school-logo