All Posts  /  Jessica Lago
Jessica Lago
About Jessica Lago

As iMedia’s Manager of Marketing and Partnerships, Jessica manages the digital marketing and social media strategies for both iMedia and a number of clients. Some of her current work includes strategizing and building successful online marketing campaigns, while staying on top of all the latest social trends. Jessica uses her findings as inspiration for her blog posts, which she hopes can provide others with helpful tips to improve their engagement and website conversions.
Take a look at Jessica's latest articles below.

April 22, 2019 
Supporting the vision of a world without breast cancer, iMedia is proud to be participating in the 2019 Susan G. Komen North Jersey Race for the Cure®.
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March 26, 2019 
We are thrilled to announce our newest partnership for intelligent search and recommendations, Hawksearch.
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February 13, 2019 
The IC Summit is bringing all eCommerce enthusiasts to Atlantic City, New Jersey from April 3-4, 2019 for the first annual Northeast Ecommerce Summit. iMedia is proud to co-sponsor the event alongside BigCommerce.
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January 21, 2019 
iMedia kicked off 2019 expanding their ecommerce ecosystem by joining the Shopify Partner Program. Shopify is an ecommerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.
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October 25, 2018 
What a conference! This year the Sitecore Symposium was held in the Sunshine State at the Walt Disney World Swan and Dolphin Resort. Packed with developers, marketers, and industry experts, Sitecore’s annual conference is always a must-attend. Looking back on the four-day Sitecore Symposium, our team compiled some of the major takeaways.
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August 22, 2018 
iMedia is thrilled to announce its latest partner within the ecommerce space, Avalara!  Avalara is a leading provider of cloud-based tax and compliance automation solutions for businesses of all sizes.
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June 25, 2018 
We are thrilled to be heading down to Orlando, Florida next month for the 2018 Tessitura Learning and Community Conference. From July 15th - 19th our team will join over 380 of the most comprehensive arts and culture organization’s looking to stay up-to-date on the latest digital trends in the performing arts space.
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May 30, 2018 
As iMedia continues to expand our ecommerce services, we look forward to our growing partnership with SellerActive. SellerActive is a powerful multichannel listing management technology for e-commerce businesses. Its automated platform provides the digital tools and support needed to grow your business faster and easier, across numerous online channels. 
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May 24, 2018 
One of, if not the biggest news heading into IRCE in a couple weeks is the fact that Adobe has acquired Magento. So, what happens to those customers and mid-market e-tailers looking for the best, easy-to-use and maintain ecommerce solution?
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April 16, 2018 
We are proud to announce our latest partnership venture with image management tool, imgix. imgix is the leading provider of on-demand image processing for websites and mobile apps.
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January 23, 2018 
In the age of digital, one of the biggest decisions a retail company must make is “What ecommerce platform should we entrust to build our website on?” From your site’s load time to the back-end efficiencies for your site admins, there are many factors that must go into choosing the best solution for you.
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January 11, 2018 
Ascend 2018 is right around the corner! Join us and Episerver, March 11th – March 14th in Las Vegas to gain the skills needed in today’s dynamic business environment.
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May 30, 2017 
We are proud to announce our latest achievement in the Kentico Community. Our team has obtained the Kentico Online Marketing Competency.
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April 10, 2017 
We are proud to announce that iMedia officially re-launched wasab.io on Kentico Cloud. Surprisingly, wasab.io was part of another cloud-first moment, as it was the first Kentico Cloud site launched within North America.
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March 15, 2017 
We are proud to announce our latest endeavor to enhance our clients’ ecommerce strategy, by partnering with BigCommerce.
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January 30, 2017 
We are less than a month away from Ascend USA 2017. The biggest digital conference to hit the Las Vegas strip from Sunday, February 26- Wednesday, March 1. Located at The Cosmopolitan of Las Vegas, the conference is sure to be filled with engaging sessions, exciting events and informative networking.
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January 18, 2017 
Kentico has officially gone to the cloud! Since 2014, Kentico has worked to create the next generation of their content management system offerings to provide an impressive solution for both clients and digital agencies alike.
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December 20, 2016 
Share with us your favorite memories from 2016 and your social post could appear on our wasab.io social wall! It’s easy to get involved and we’ve already provided some inspiration to get you started.
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November 21, 2016 
We are proud to announce our latest partnership with Coveo, a leading platform in intelligent website search. Together we join forces as part of the Coveo for Sitecore program.
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October 14, 2016 
The month of October is National Breast Cancer Awareness Month. This is an annual effort to build awareness about breast cancer in order to one day find the cure. If you are looking for a way to join the fight against breast cancer, Susan G. Komen provides a number of ways for people to get involved on both a large and small scale.
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September 27, 2016 
We are less than 2 months away from Kentico’s annual technology and digital marketing conference. Newly titled the 404 Conference, Kentico has taken a new route this year focusing on the struggles that have helped to shape new innovations and brand success.
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September 21, 2016 
We are thrilled to announce we have officially moved into our new office, located at 715 Main Street Boonton, NJ. The space was formerly the home of the historic Boonton Opera House since its grand opening in 1890.
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August 03, 2016 
The iMedia team set sail on the Festiva Yacht Charter for iMedia’s Annual Summer Party.
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June 23, 2016 
Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them all into one work area, instead of having a bunch of extra tabs open on your browser. We’ve got the answer for you.
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June 14, 2016 
Revolutionize the customer’s experience with your brand through iMedia’s social wall platform, wasab.io.
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June 06, 2016 
Join iMedia and Episerver as we team up to host a Partner Webinar on June 22, 2016 at 11am EDT. Discover how to engage with users at the right time, while optimizing your digital brand experience.
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April 26, 2016 
We are thrilled to announce that iMedia has been named the #1 2016 Best Place to Work in New Jersey by NJBIZ!
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April 26, 2016 
iMedia and Kentico will be partnering up to sponsor the upcoming Digital Summit Charlotte conference, this May 4-5th. Come join us for two full days to expand your knowledge and stay current on trends and best practices from the digital landscape.
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April 04, 2016 
On March 29th 2016, iMedia was represented on two different panels by myself and Laura Frese. Laura had the opportunity to share her wealth of knowledge on the Kentico platform during their Ask the Experts webinar. While, I had the pleasure of participating in Ramapo College’s Anisfield School of Business (ASB) Young Alumni Panel.
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March 08, 2016 
We are proud to announce that iMedia and SwivelHouse have officially combined to further strengthen our full service interactive agency capabilities.
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February 25, 2016 
We are extremely honored to share that iMedia has been named one of the 2016 Best Places to Work in New Jersey.
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February 09, 2016 
We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified call-to-action not only spurs more action but grabs more attention.
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January 18, 2016 
The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at the top? No.
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January 13, 2016 
We are extremely proud to share that, Laura Frese, iMedia's resident Kentico expert has officially been named a Kentico MVP! Congratulations, Laura!
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January 12, 2016 
We are thrilled to announce that iMedia has joined the Partner Network for Rackspace, the #1 Managed Cloud company.
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December 29, 2015 
The practice has often been to cram as much information as possible within a single screen in the fear that a user might miss something important. In reality, this results in a user ignoring much of what you have to say.
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December 15, 2015 
As 2015 quickly comes to a close, we would like to extend our warmest holiday and New Year wishes to you. It has been a fantastic year here at iMedia and we thank you for being such an integral part of it. As a team we have put together a short video wishing you a festive holiday season and a very successful 2016.
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November 17, 2015 
Last week’s Kentico Connections was full of exciting product enhancements, new releases, and networking. In this blog, I will cover some of the key highlights from the Marketing sessions, along with interesting facts I discovered in the hands-on workshops.
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November 02, 2015 
As we discussed in our previous post, people don’t read anymore (at first). On average, users only read 28% of words per visit. So what can we do to hold their attention? Imagery. Photos, illustrations and icons not only draw attention but also increase user comprehension.
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October 19, 2015 
Users don't read (at first). They scroll and scan for hints in headings, keywords and images. Only when they have found that right word or phrase are they more likely to begin reading. 
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