92NY
Redefining Patron Engagement with Immersive Ticketing for a World-Class Cultural and Community Center
Challenge
The 92NY, a world-class cultural and community center, needed to modernize its digital presence to match the breadth of its programming. With a diverse array of performances, classes, and events, 92NY sought a website that could simplify discovery, streamline ticket purchasing, and reflect the organization’s evolving brand. Their goal was to deliver a digital experience that matched the richness of their cultural offerings while making access easier and more engaging for patrons.
Solution
Website Design
Guided by a comprehensive digital brand experience strategy, the site was designed to align with 92NY’s brand standards and creative vision—resulting in a modern, visually engaging platform that showcases its cultural identity and makes diverse programming easy to explore.
SeatMe – 3D Immersive SYOS
Implemented SeatMe, iMedia’s Tessitura-integrated 3D immersive seating platform, to transform online ticket selection with panoramic seat views that mirror the in-venue experience. Custom messaging and membership pricing further personalize the journey, giving patrons confidence and connection throughout the purchase process.
CMS Customization
Powered by Kentico, the new site was built to meet 92NY’s complex needs, offering flexible content management and an intuitive interface with streamlined content and advanced search to help patrons effortlessly explore its diverse offerings.
Salesforce Integration
Connected the website with Salesforce to streamline data flow and strengthen patron relationships. This integration supports more personalized engagement by giving 92NY deeper insights into audience needs and behaviors.
Tessitura Integration
Seamlessly linked Tessitura to manage events, memberships, and ticketing within a single system. The result is a unified, efficient digital experience that simplifies operations while improving patron service.
Testimonial
“We are proud to partner with 92NY in delivering a state-of-the-art digital transformation for their patrons. The new website, combined with SeatMe’s capabilities, sets a new standard for ticketing within the arts and audience engagement.”
Brian McGovern
Partner
iMedia
Technology
The Impact
The new 92NY website sets a new benchmark for cultural organizations by delivering a modern, accessible, and immersive ticket-buying journey that enhances patron engagement and satisfaction.