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iMedia launched the new website just ahead of the holiday shopping season. Leica has seen impressive online sales growth since launch.
We maintained and further optimized the Leica brand standards to create a user centric, engaging, and conversion focused digital experience.
iMedia rebuilt the Leica Camera online store with out-of-the-box tools available within the BigCommerce feature set.
Content Marketing Strategy
Critical to the brand experience was to incorporate their blog content into the site. iMedia integrated with Shogun, making the blog pages easy to create and optimize.