Maximize online degree enrollment by optimizing the digital experience

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Nearly 1.3 million people in the US will enroll in online advanced degree programs over the next 7 years. Correspondingly, the number of institutions offering online advanced degree programs grows year over year, providing prospective students with an ever growing range of options.

 

 Let iMedia guide your efforts to greatly improve your ability to capture prospective students, increase enrollment, and differentiate your brand experience from your competitors.

Your User Experience

Optimizing the prospective student experience ensures engagement and drives enrollment. Insights and strategies are driven by behavioral data and testing, eye-tracking and user flow studies and heat mapping.

Your Personas’ Journey

Empathy, experience, and lifecycle mapping ensure the correct content and tools, for each persona, is served at the right place, at the right time in their digital journey.

Your Landing Pages

While most Higher EDU institutions employ landing pages, few fully understand their purpose, execution, and value. We drive the optimum placement, hierarchy, and design to maximize lead generation efforts.

“Since working with iMedia to reimagine our direct-to-consumer websites we have improved overall customer experience and more than doubled our previous revenues!”
- iMedia Client
2x increase in brand engagement
65% avg increase in site sessions
40% avg increase in new users
59% avg increase in mobile traffic

Average client success stats shown achieved just 3 months after site launch with iMedia

WORK WITH US

SOME OF OUR RECENT EDUCATION CLIENTS

HIGHER EDUCATION

  • Kaplan Higher Education
  • Rollins College
  • NAICU
  • ELS
  • University of Cincinnati
  • Rutgers University

K THRU 12

  • Graduation Alliance
  • Broadreach
  • The Dalton School
  • Vista Higher Learning (VHL)

INSTITUTIONAL LEARNING

  • New England Journal of Medicine
  • Scholastic
  • Lion Technology
  • ERC

RESULTS DRIVEN

ELS

  • Created a brand experience that captured the essence and promise of ELS.
  • We enhanced the experience through a user-centric approach with clear and logical entry points & robust search functionality and segmentation model. 
  • Using personalization techniques within the Sitecore CMS, the site can learn what content is most relevant and will present that content to the visitor.
  • Worked closely with sales, IT and marketing to ensure integration points with SalesForce and Sugar CRM.

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