Maximize online degree enrollment by optimizing the digital experience
Nearly 1.3 million people in the US will enroll in online advanced degree programs over the next 7 years.
Correspondingly, the number of institutions offering online advanced degree programs grows year over year, providing prospective students with an ever growing range of options.
Let iMedia guide your efforts to greatly improve your ability to capture prospective students, increase enrollment, and differentiate your brand experience from your competitors.
EDU Practice Lead
Your User Experience
Optimizing the prospective student experience ensures engagement and drives enrollment. Insights and strategies are driven by behavioral data and testing, eye-tracking and user flow studies and heat mapping.
Your Personas' Journey
Empathy, experience, and lifecycle mapping ensure the correct content and tools, for each persona, is served at the right place, at the right time in their digital journey.
Your Landing Pages
While most Higher EDU institutions employ landing pages, few fully understand their purpose, execution, and value. We drive the optimum placement, hierarchy, and design to maximize lead generation efforts.
ELS Education Services
iMedia helped to create a brand experience that captured the essence and promise of ELS.
Enhanced the experience through a user-centric approach with clear and logical entry points & robust search functionality and segmentation model.
Using personalization techniques within the Sitecore CMS, the site can learn what content is most relevant and will present that content to the visitor.
Worked closely with sales, IT and marketing to ensure integration points with Salesforce and Sugar CRM.