What We Did
Using Episerver's content categorization and block technology, editors are able to have pages automatically display fresh, relevant content about products augmented by meaningful health and well-being materials.
The responsive website portrays the new, design through an extremely easy to use and modular architecture.
The content and flow is designed to guide users through certain pages, and to capture their email addresses and locales which is passed real time back to the Salesforce CRM.
Using personalization techniques, the site can learn what content is most relevant and will present that content to the visitor more often and in dynamic sections, increasing the conversion rates.
“A week after launching, we recorded the single highest day of web traffic we have experienced in over two years with a spike in every market across the country."