LA Opera
SeatMe Increases Online Package Sales by 60% for the Fourth-Largest Opera Company in the US
Challenge
LA Opera wanted to reimagine the way audiences experience their performances online. Beyond simply selling tickets, they needed a digital platform that was intuitive, engaging, and scalable—one that could delight both first-time visitors and longtime patrons. The challenge was to create a site optimized for ticket sales, subscriptions, and donations while reducing bounce rates and driving conversions.
Central to this vision was providing a truly immersive seat selection experience. By integrating SeatMe™, LA Opera aimed to give audiences the ability to explore the venue in 3D, see exactly what their view would be, and feel confident in their choices—bringing the magic of the opera into the digital space before they even stepped through the doors.
Solution
User-Centric Design
The redesign centered on making ticket-buying intuitive and immersive. iMedia reimagined the site to guide both first-time visitors and seasoned patrons through a seamless path to purchase, with clear content and streamlined navigation. Every design choice emphasized the connection between patrons and their seats, setting the stage for SeatMe to transform ticketing from a transaction into an experience that mirrors the excitement of attending a live performance.
SeatMe – 3D Immersive SYOS
SeatMe turned choosing a seat into an engaging, interactive experience. Patrons can now explore realistic, from-the-seat 3D views across devices, removing uncertainty and enhancing confidence in their choices. Accessibility and sensory-friendly options ensure everyone can participate, while subscription and exchange features give loyal audiences full control. With SeatMe, buying a ticket became more than a purchase—it became the first act of the performance itself.
Web Development
Kentico provides the foundation for a smooth, dynamic experience that complements SeatMe. The flexible CMS allows LA Opera staff to easily update performances, launch campaigns, and personalize content, ensuring the immersive seat selection is paired with relevant, engaging information. The combination of SeatMe and a responsive, modern CMS makes the site a fully integrated digital “front of house.”
Tessitura Integration
By integrating Tessitura, iMedia ensured that SeatMe’s immersive seat selection could be part of a fully personalized experience. Patrons receive tailored recommendations, upsells, and subscription options based on their preferences and history, making each visit to the site feel curated. SeatMe becomes more than a tool, it’s a gateway to a customized journey that mirrors the artistry and attention to detail of LA Opera itself.
Testimonial
“This project was a true leap forward for us. iMedia’s expertise, especially with Tessitura, and ability to understand our business challenges gives us total confidence in them. The integration of SeatMe has redefined our ticketing experience, patrons love the 3D seat view and we’ve seen a clear impact on sales and satisfaction.”
Diane Rhodes Bergman
Vice President of IT, Marketing, and Communications
LA Opera
Technology
The Impact
The redesigned site and SeatMe integration delivered a bold digital encore, boosting bookings, engagement, and overall ticket sales.