At iMedia, we’re always looking for ways to help organizations get the most out of their digital platforms. As a long-time Kentico partner with deep experience in the platform, we’ve been following the rapid evolution of Kentico’s native AI capabilities with great enthusiasm. Two tools that deserve a close look: AIRA, the AI agent built for marketing and content teams, and KentiCopilot, the AI development toolkit built for the engineers who power those experiences.
Neither is a bolt-on. Both live inside the platforms your teams already use every day.
What Is Kentico AIRA?
AIRA is an AI-powered agent integrated directly into Xperience by Kentico. It helps users automate and streamline marketing and content management tasks and provides in-product guidance on best practices. It’s already there when you log in, no separate subscription or third-party integrations are required.
What AIRA Means for Marketing Teams
AIRA can generate and refine text content in fields of pages, emails, content items, and headless items, using context from other fields in the same item. When a field is already populated, marketers can use AIRA to shorten copy, improve grammar, or apply a custom prompt all without leaving the editor.
Content localization gets a meaningful upgrade too. AIRA translations allow editors to translate existing content to new language variants directly, with configurable options for custom brand terminology, untranslated words, formatting rules, and other custom instructions.
Image management is streamlined as well. When mass uploading images, AIRA automatically generates SEO-friendly descriptions and assigns tags based on image content. And for campaign performance, AIRA offers actionable insights into customer journeys showing which contact groups are present, how they progress through each stage, and which are the best and worst performing segments.
The AIRA Agentic Marketing Suite
The most advanced layer of AIRA is the Agentic Marketing Suite. A set of specialized AI agents built directly into Xperience by Kentico, each designed for a specific marketing scenario, giving your team expert-level support without switching tools or adding complexity. The suite currently includes four agents:
SEO & GEO Specialist — Analyzes individual pages and recommends improvements to enhance search performance and AI readability, evaluating content quality, SEO best practices, and keyword targeting.
Content Strategist — Evaluates page content against your Content Strategy document, checking brand voice, tone, and style compliance.
Customer Journey Optimization Specialist — Helps you understand why contacts drop off at specific journey stages and provides actionable recommendations to improve conversion rates.
Campaign Manager — Helps marketers analyze campaigns, evaluate results against defined goals, generate reports, and compare performance across campaigns.
What is KentiCopilot?
While AIRA serves marketing and content users, KentiCopilot is built for developers. KentiCopilot is a suite of AI development tools that enables agentic development for Xperience by Kentico projects, combining MCP servers, curated skills and workflows, and best practices to help developers leverage AI coding assistants more effectively.
Rather than acting as a standalone AI agent, KentiCopilot bridges your preferred AI development tools, such as GitHub Copilot, Cursor, Claude Code, or Codex, with the Xperience by Kentico platform. Think of it as giving your existing AI assistant expert-level Kentico knowledge.
The Three Pillars of KentiCopilot
MCP Servers — These expose Xperience by Kentico functionality directly to AI assistants, enabling them to interact with your projects, access documentation, and execute Kentico-specific operations in real time. Key servers include Documentation, Content Modeling, and Management.
Curated Skills & Workflows — Pre-built skills help with common tasks, including prototyping content models, developing Page Builder widgets, building custom modules, and analyzing content type relationships. The widget development workflow is particularly powerful. A research stage validates requirements against official docs and produces an implementation plan, followed by an implementation stage that generates production-ready code matching your repository’s existing patterns.
Educational Materials — Documentation, guides, and community resources to help teams build responsibly and effectively with AI assistance.
For iMedia’s team, KentiCopilot meaningfully changes how we work on Xperience by Kentico projects. We can model content faster, implement widgets with greater consistency, and onboard to complex existing implementations more efficiently. KentiCopilot supports both C#/.NET backend development and JavaScript/TypeScript frontend development, and works across tools including VS Code, Visual Studio, Cursor, Claude Code, GitHub Copilot, and Codex, so it fits into whatever workflow your team already uses.
How iMedia Helps You Get the Most Out of Both
Both tools perform best on a well-architected platform, and that’s where iMedia comes in. We bring deep expertise in Xperience by Kentico, from strategy and experience design to development and performance optimization, ensuring your environment is structured so AI can deliver meaningful results.
Whether you’re migrating to Xperience by Kentico, optimizing an existing implementation, or building more personalized customer journeys, we help translate technology capabilities into real business outcomes: measurable improvements in engagement, retention, and conversion.
Kentico’s investment in native AI is substantial, and with AIRA and KentiCopilot built directly into the platform, that potential is more accessible than ever. Ready to explore what it could look like for your organization? Contact the iMedia team today.