The Tessitura Learning & Community Conference is almost here, and iMedia is bringing the team to the Gaylord National Resort & Convention Center in National Harbor, MD, to reconnect with the performing arts and cultural community we’ve been part of for nearly two decades.
We’ve been a Tessitura web integrator since 2008, with hands-on expertise across TNEW, the Full API, and our immersive seating tool built exclusively for Tessitura customers, SeatMe. TLCC is one of our favorite weeks of the year for exactly that reason: it’s where the conversations get specific.
Find Us at the Show
We’ll be exhibiting in the conference hall from August 2nd – 5th. Stop by if you want to see a live demo, ask a question, or just say hello. If you’d prefer a more in-depth conversation, we also have a private meeting room set up for focused, one-on-one conversations. Book a slot in advance through our meeting link.
Catch Anthony’s Session
We’re also proud to have Anthony P. Zarro presenting this year. He’ll be leading From Search to Answers: How AI Is Changing Audience Discovery for Arts & Cultural Organizations on Monday, August 3, from 10:45-11:30am.
Audience discovery is shifting from search to answers. In early 2026, 68% of Google searches ended without a click, and recent Pew Research found that nearly half of U.S. adults now use AI assistants, with 60% reading AI-generated summaries in their search results. When someone asks an AI what to see this weekend, the organizations that have prepared will appear in the answer — and many won’t.
Anthony’s session introduces Answer Engine Optimization (AEO) as the practical next layer of SEO for theatres, orchestras, opera companies, museums, gardens, and arts centers alike. Drawing on research from McKinsey, Pew, SparkToro, Deloitte, and Google’s own guidance, he’ll map out who’s actually asking these questions, the real language they use, and why a great website can still be invisible in AI answers. Attendees will leave with a concrete framework — the schema to implement, the third-party sources AI trusts, a 90-day plan, and a Monday morning checklist anyone can start without budget or a redesign.
What We’ll Be Talking About
Our digital experience work centers on building websites and platforms that can support the full complexity of an arts and cultural organization — season ticketing, subscriber journeys, donor experience, and content architecture that holds up under the same demands as your box office.
SeatMe is central to that work. Our immersive seating tool gives patrons a clearer, more confident view of the house as they choose their seats, while giving your organization better visibility into seat-demand patterns to inform pricing, releases, and inventory decisions. It’s one of the most tangible ways we help organizations improve the booking experience end to end.
We’re also bringing our AI Experience Platform, built with our partner ai12z. This conversational AI is purpose-built for arts and cultural organizations, providing patrons with instant, accurate answers about programming, tickets, and venue logistics, while reducing the volume of repetitive questions reaching your box office team.
Finally, as AI-powered search reshapes how audiences discover organizations like yours, we’ll be discussing our AEO and AI visibility services — the FAQ schema, structured data, and entity work that determine whether AI systems and answer engines surface your organization accurately when someone asks.
Let’s Connect at TLCC 2026
If you’re headed to the conference, we’d love to connect — at the booth, in our private room, at our session, or anywhere in between. We look forward to seeing you there!