Over the past few years, I’ve noticed something subtle but meaningful happening across our industry.
The word “sales” is slowly fading from the conversation.
Not because selling is going away—it isn’t—but because the way organizations grow has fundamentally changed.
We’re seeing Sales Kickoffs turn into GTM Kickoffs. Sales leaders are becoming Heads of Growth. Revenue teams are expanding to include marketing, partnerships, customer success, and product under one shared mandate.
That shift is exactly why I’m excited to step into the role of Vice President, Growth at iMedia.
Growth Is Not a Department. It’s a System.
Traditional sales models were often transactional: Pitch. Close. Move on.
Modern growth is anything but. Growth today is built across:
- Brand trust and credibility
- Community and peer connection
- Content and thought leadership
- Strategic partnerships
- Customer outcomes and expansion
In B2B, especially in enterprise technology and services, buyers don’t “enter a funnel” anymore. They enter a conversation. Often, long before they ever talk to a salesperson. That means growth isn’t owned by one team. It’s the outcome of alignment across every team. The rise of GTM (Go-To-Market) language isn’t a rebrand—it’s an admission. An admission that:
- Marketing can’t generate leads in isolation
- Sales can’t close without context and trust
- Partnerships aren’t “nice to have” anymore
- Customers are part of the growth engine
When organizations invest in GTM alignment, they stop asking: “How do we sell more?” and start asking: “How do we show up better?”
That’s the kind of growth iMedia is building toward, and the kind I’m excited to help lead.
Growth Happens in the Room (and Sometimes on a Plane)
In 2026, my focus will be simple: connection at scale. Between being named a Sitecore MVP for the fourth time, committing to another year as a Peer Group Leader with Boye & Company, and continuing to build relationships across the Sitecore and broader digital experience ecosystem, I’ll be spending a lot of time listening, learning, and connecting dots.
That work will take me to:
- London
- Frankfurt
- And multiple cities across the United States
Not to “sell,” but to understand where organizations are heading—and how iMedia can meet them there.
Sales Isn’t Dead. It’s Evolved.
Sales didn’t disappear. It grew up. It became more human. More contextual. More relationship-driven.
Growth is simply the honest word for what modern selling has always required. I’m grateful to be stepping into a role and a company that embraces that reality. Here’s to building growth the right way.