Performing arts venues, museums, and cultural organizations face a unique digital challenge: delivering rich storytelling and seamless ticketing experiences while balancing accessibility, multiple integrations, and limited internal resources.
That’s where Xperience by Kentico stands out. Built as a flexible Digital Experience Platform (DXP), XbyK empowers cultural organizations to create meaningful, connected digital journeys without sacrificing performance or control.
Here are five reasons why Xperience by Kentico is an excellent fit for arts and cultural institutions.
1. Built for Content-Rich Storytelling
Arts and cultural organizations manage a wide range of content, including season announcements, exhibitions, artist spotlights, educational programs, and donor communications, often across multiple audiences and channels.
Xperience by Kentico offers:
- Intuitive content modeling for complex site structures
- Flexible page layouts for campaigns, seasons, and exhibits
- Tools that allow non-technical teams to easily update content
Teams gain the freedom to create, adapt, and launch content quickly, while maintaining brand integrity across every audience touchpoint.
2. Seamless Integration with Ticketing & CRM Systems
Most venues rely on third-party systems, such as Tessitura, Spektrix, Salesforce, or custom ticketing platforms. Xperience by Kentico’s headless and API-first capabilities make integrations straightforward and scalable.
This enables:
- A continuous, end-to-end patron journey from discovery through purchase and beyond
- Centralized, real-time data that eliminates silos between marketing, ticketing, and CRM
- Faster campaign launches and updates without dependency on development teams
- A flexible foundation that supports future systems and evolving audience expectations
The result is not just smoother experiences, but a scalable, future-ready platform that aligns marketing, ticketing, and data. Empowering organizations to increase revenue, deepen patron relationships, and operate more efficiently.
3. Personalization That Drives Engagement and Revenue
Today’s audiences expect more than generic messages; they want experiences that feel relevant, timely, and tailored to their interests. Whether someone is a first-time visitor, a long-time subscriber, or a high-level donor, delivering the right message at the right moment can make all the difference.
Xperience by Kentico enables organizations to:
- Deliver targeted content and recommendations based on patron behavior and preferences
- Personalize homepage, email, and campaign experiences for different audience segments
- Tailor messaging and promotions for subscribers, donors, members, or first-time visitors
This enables a strategic, audience-driven digital experience that strengthens connections, increases conversion, and maximizes lifetime value. Personalization becomes more than a feature, becomes a tool to turn casual visitors into loyal patrons, boost ticket sales, grow memberships, and drive donor engagement.
4. Enterprise-Grade Security, Accessibility & Performance
For cultural organizations, a website isn’t just a marketing tool; it’s a mission-critical platform that must be secure, reliable, and accessible to every patron. High-traffic events like ticket on-sales, exhibition launches, or donor campaigns demand a system that can perform flawlessly under pressure.
Xperience by Kentico delivers:
- Enterprise-grade security and compliance to protect sensitive patron and organizational data
- Built-in accessibility support following WCAG and best practices to ensure inclusive experiences for all audiences
- Scalable, high-performance architecture that handles traffic surges without downtime
With XbyK, organizations gain a digital foundation they can trust, keeping websites secure, accessible, and operational during peak moments, allowing teams to confidently engage patrons, drive ticket sales, and maintain public trust.
5. Flexible Architecture That Grows with You
Whether managing a single venue or a multi-site cultural ecosystem, Xperience by Kentico scales seamlessly as your organization evolves.
Its composable architecture enables:
- Multi-site and multi-brand management from a single platform
- Easy integration of new systems and future enhancements
- Sustainable digital growth without costly re-platforming
With this flexibility, organizations can adapt to changing programs, audiences, and technologies while maintaining a unified digital presence, empowering teams to innovate, launch new initiatives quickly, and scale operations confidently.
6. Multichannel Delivery from a Central Content Hub
With Xperience by Kentico’s Content Hub, organizations can create, store, manage, and publish content across multiple channels. Each piece of content is stored in the hub as a reusable content item. This centralized content hub provides:
- Consistent content delivery across web, digital signage, kiosks, and emerging channels
- Reuse of content for campaigns, programming, and on-site experiences without duplication
- Faster updates and real-time changes across all touchpoints from a single source
By powering multiple channels from a single platform, organizations maintain brand consistency, improve operational efficiency, and deliver timely communication. Patrons receive the right information at the right time, whether they’re browsing online or standing in the lobby before a performance.
A Platform Built for Cultural Impact
Xperience by Kentico empowers arts and cultural organizations to captivate audiences, strengthen engagement, and drive meaningful action. Whether patrons are attending a performance, exploring an exhibition, or supporting your mission, the platform delivers seamless, personalized, and memorable digital experiences that keep them coming back.
At iMedia, we bring deep, long-standing expertise in Kentico and Xperience by Kentico implementations, helping arts and cultural organizations launch new platforms, modernize existing sites, and successfully migrate from legacy systems. We’ve seen how the right platform, paired with the right partner, transforms digital channels into engines for engagement, revenue growth, and long-term audience loyalty.
With iMedia and Xperience by Kentico, organizations gain a foundation that is flexible, scalable, and built to evolve—so you can deliver exceptional experiences today while staying ready for what’s next. Contact our team to learn more.