News, events and insights worth reading and sharing.

iMedia Blog

April 6, 2021 Digital Marketing Trends
Social Media – Your Company’s Secret Weapon (Part 4: Driving Web Traffic)
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. 4th is Driving Web Traffic, which is one of the most important ways to take advantage of social media is by redirecting people back to your website and ultimately getting them to convert.
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March 19, 2021 Digital Marketing Trends
Social Media- Your Company’s Secret Weapon (Part 3: Insights)
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. Third is Insights, which refers to the metrics that are tracked by social media platforms.
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February 23, 2021 Digital Marketing Trends
Social Media – Your Company’s Secret Weapon (Part 2: Reputation Management)
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. Second up is Reputation Management. Reputation Management refers to how your company’s image is viewed in the online space and how your company addresses comments and/or concerns about your products, services, etc.
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February 12, 2021 Partner News
iMedia Joins the Klaviyo Partner Program
As we continue to grow within the ecommerce space, we are constantly on a mission to find the best tools to integrate with to help our customers scale their ecommerce practice in a seamless and meaningful way. When it comes to email marketing, Klaviyo is the optimal solution for ecommerce businesses, which is why we are thrilled to announce our latest partnership with them as an Advisor Partner.
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February 10, 2021 Digital Marketing Trends
Social Media – Your Company’s Secret Weapon (Part 1: Social Listening)
In our Social Media – Your Company’s Secret Weapon blog series, we will be diving deep into the intricacies of social media. First up is Social Listening. Social listening refers to the monitoring of your social media channels and others’ in your industry.
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January 15, 2021 Development Tips
Email vs Web HTML – Getting to Know the Key Differences 
On the surface, someone unfamiliar with designing emails might think it can be approached in the same manner as web design. They are both written with HTML and CSS so they should be the same, right? Unfortunately, that is not the case. Here are just a few of the major differences that exist between email and web HTML/CSS. 
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December 30, 2020 Development Tips
New Year, New Vision: Website Accessibility Tips
As 2021 approaches, you and your business should begin to create a list of goals for the new year. What do you hope to accomplish? One very attainable and undervalued goal that every business should set for themselves is making their website is more accessible.
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November 17, 2020 Development Tips
Is Your SEO Ready for the Online Holiday Traffic?
As we inch closer and closer to the holiday season, it is imperative to follow best practices when it comes to Search Engine Optimization (SEO). When potential customers are searching for products that your business offers, you want to ensure you are being seen just as much if not more than your competitors!
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November 10, 2020 eCommerce News
The Future of eCommerce
As brands struggle to react to the COVID-19 pandemic, and all the challenges it presented, one thing is clear – direct to consumer ecommerce is skyrocketing. This trend will continue beyond COVID as the simple ease of online shopping becomes habit for items users previously bought in stores.
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October 12, 2020 eCommerce News
Amazon Prime Day is Here to Kick Off the Holiday Shopping Season
Are you looking to get a head start on your holiday shopping this year? If so – Amazon’s renowned Amazon Prime Day is right around the corner! Running on October 13th and 14th, this is a 48-hour event in which Amazon offers unbeatable savings to its Prime members.
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September 25, 2020 Partner News
iMedia Joins the Bold Commerce Agency Partner Program
As iMedia continues to expand our eCommerce partnerships, we are excited to announce our latest partnership with Bold Commerce.
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August 21, 2020 Partner News
Is Your eCommerce Store Ready for This Year’s Holiday Season?
As the holidays approach, that hopefully means one thing for you and your online business – increased website traffic! This year, more than ever, eCommerce will play a HUGE role in the way people shop and spend their money this holiday season. When an influx of people are visiting your site, the last thing you want to have to worry about are aspects such as web security or customer support.

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August 12, 2020 UX Best Practices
Search on a Site – A Supplemental Feature or a Necessity?
Making it as easy as possible to find a specific item or piece of information is why a search function is so vital on a website. Fundamentally, you want to give your users what they are seeking as quickly as possible. Patience is extremely low in today’s digitized world where on average, roughly 57% of visitors leave a site if the page takes more than 3 seconds to load.
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June 23, 2020 Development Tips
It’s Just a Matter of Semantics! – Semantic HTML

While learning about or working with Hyper Text Markup Language (HTML), it is quite common to hear the word “semantic”. You will hear things like “You should always develop with semantic HTML in mind” or "This div should be replaced with a semantic element.” But what does all that mean?

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June 17, 2020 Partner News
The End of Magento 1 Support - What Are Your Options?
The clock is ticking as Magento 1 creeps towards an end. Magento shared that their software support for this version of Magento will cease on July 1, 2020 which means several things for anyone still running on the platform.
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June 15, 2020 Development Tips
Website Security - 3 Things You Should Be Aware Of
Security for your website and the assets it is associated with is vital. Keeping these three simple concepts in mind will benefit you immensely in the long run.
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May 26, 2020 eCommerce News
Social Media Storefronts – Facebook Shops
Big news hit the ecommerce and social media industries last week when Facebook announced the launching of Facebook Shops. Shops is making it quicker and simpler for businesses to set up a single online store for customers to access on both Facebook and Instagram.
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March 30, 2020 Development Tips
3 Reasons to Care About the CCPA (Even if you Don’t Live in California)
January 1st, 2020 saw the commencement of America’s first data privacy law put into place – the California Consumer Privacy Act (CCPA). This is a groundbreaking bill seeks to improve the privacy and consumer protection for residents of California. What exactly does this law entail?
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March 20, 2020 Inside iMedia
How iMedia is Handling COVID-19
COVID-19 - We are committed to ensuring the health and safety of our staff which is why each of our employees are operating at full capacity (phones, email, etc.) from the safety of their homes.

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March 11, 2020 Digital Marketing Trends
4 Reasons to Make Your Website ADA Compliant
Nowadays, it is imperative to follow the Web Content Accessibility Guidelines 2.1 (WCAG 2.1), which is the current standard for universal web accessibility. These standards cooperate with the ADA in the digital space and should be followed by everyone that has a website.
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August 14, 2019 Partner News
iMedia Adds Crownpeak to their Partner Ecosystem
We are excited to announce Crownpeak as the latest partner to join the iMedia platform partner ecosystem.
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June 19, 2019 Partner News
iMedia Heads to Tessitura’s Annual TLCC2019

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April 30, 2019 UX Best Practices
The Importance of Digital Story Telling in Successful Higher EDU Recruitment
A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and the shrinking pool of prospective college students.
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April 22, 2019 Inside iMedia
Fighting for an end to Breast Cancer with Susan G. Komen North Jersey
Supporting the vision of a world without breast cancer, iMedia is proud to be participating in the 2019 Susan G. Komen North Jersey Race for the Cure®.
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March 29, 2019 Digital Marketing Trends
Social Media Tips to Support your Content Marketing Strategy
Your content marketing strategy plays a crucial part in how your customers engage with your brand. One of the best outlets for real-time interaction with your target market is social media. In this blog we will uncover some often-forgotten yet powerful tools to enhance your social strategy.
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March 26, 2019 Partner News
iMedia Partners with Hawksearch for Intelligent Search
We are thrilled to announce our newest partnership for intelligent search and recommendations, Hawksearch.
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March 18, 2019 Project Announcements
Introducing SitecoreExtend for BigCommerce
This month, iMedia launched a new app in the BigCommerce marketplace called SitecoreExtend with the purpose of helping brands who are on Sitecore CMS elevate their ecommerce experience.
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February 13, 2019 Partner News
Northeast eCommerce Summit with BigCommerce
The IC Summit is bringing all eCommerce enthusiasts to Atlantic City, New Jersey from April 3-4, 2019 for the first annual Northeast Ecommerce Summit. iMedia is proud to co-sponsor the event alongside BigCommerce.
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January 21, 2019 Partner News
iMedia Partners with Ecommerce Platform Shopify
iMedia kicked off 2019 expanding their ecommerce ecosystem by joining the Shopify Partner Program. Shopify is an ecommerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between.
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December 12, 2018 eCommerce News
Displaying your WordPress blog links on your BigCommerce site
BigCommerce has recently announced their WordPress plugin which allows you to manage and sell your BigCommerce products directly in WordPress, seamlessly blending your content and ecommerce and creating a richer and more contextual experience for your customers.
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December 3, 2018 Development Tips
Kentico 12- MVC is Here to Stay
The brand-new Kentico 12 brings with it a wealth of new features and functionality to make it even more attractive to marketers and IT departments. A lot of these are underneath the hood but really speak to the way that Kentico is revamping their platform to use the latest technology stacks. In this post we’ll take a deeper dive into the newest MVC side of Kentico 12.
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October 25, 2018 Partner News
Takeaways from the 2018 Sitecore Symposium
What a conference! This year the Sitecore Symposium was held in the Sunshine State at the Walt Disney World Swan and Dolphin Resort. Packed with developers, marketers, and industry experts, Sitecore’s annual conference is always a must-attend. Looking back on the four-day Sitecore Symposium, our team compiled some of the major takeaways.
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August 22, 2018 Partner News
iMedia Partners with Avalara
iMedia is thrilled to announce its latest partner within the ecommerce space, Avalara! Avalara is a leading provider of cloud-based tax and compliance automation solutions for businesses of all sizes.
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July 17, 2018 Digital Marketing Trends
Instagram Launches IGTV
Instagram recently announced the launching of their latest app update- IGTV. Instagram founder Kevin Systrom stated, "all the data we have shows that people are spending less and less time in front of TVs but spending more and more time on their phones." Thus, the launching of IGTV- a space within Instagram which will allow users to watch long-form vertical videos.
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June 25, 2018 Partner News
iMedia Heads to Tessitura Learning and Community Conference
We are thrilled to be heading down to Orlando, Florida next month for the 2018 Tessitura Learning and Community Conference. From July 15th - 19th our team will join over 380 of the most comprehensive arts and culture organization’s looking to stay up-to-date on the latest digital trends in the performing arts space.
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June 22, 2018 eCommerce News
Three Essential Elements for eCommerce Success
In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which is the well known and frequently observed tendency of people to not only avoid ads but also anything that looks like them.
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May 30, 2018 Partner News
iMedia Partners with SellerActive to Provide Integration with Top Online Retailers
As iMedia continues to expand our ecommerce services, we look forward to our growing partnership with SellerActive. SellerActive is a powerful multichannel listing management technology for e-commerce businesses. Its automated platform provides the digital tools and support needed to grow your business faster and easier, across numerous online channels.
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May 24, 2018 Partner News
What Does Adobes Acquisition of Magento Mean for Mid-Market Ecommerce
One of, if not the biggest news heading into IRCE in a couple weeks is the fact that Adobe has acquired Magento. So, what happens to those customers and mid-market e-tailers looking for the best, easy-to-use and maintain ecommerce solution?
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May 23, 2018 Digital Marketing Trends
The Importance of Adaption Within Marketing
Without the ability to adapt you will be left behind in your field. Constantly keeping up with new trends and skills is necessary to the success of any business person. This strongly applies to the profession of marketing where increasing amounts of data and data regulations have created not only great opportunities but also, new challenges.
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May 21, 2018 Digital Marketing Trends
Mobile-First Indexing Google | Plan to Place Emphasis on Mobile Websites
Recently Google announced a change to website indexing which will eventually affect all websites. The change is called mobile-first indexing and will begin to emphasize mobile versions of websites, as opposed to using the desktop version of a page’s content for their crawling, indexing and ranking systems.
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May 15, 2018 Inside iMedia
iMedia Travels to Chicago for IRCE and Ecommerce Growth Summit 2018
This summer iMedia will be heading to Chicago for two of the biggest ecommerce conferences in the US- the 2018 IRCE conference and BigCommerce’s Ecommerce Growth Summit.
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April 25, 2018 Development Tips
The Top 5 Considerations For Your Next CMS
Here at iMedia, quite often our clients, as well as potential customers, look to us to help guide them on selecting the best CMS. While we have several favorites that we implement, it is important to understand the specific needs of the organization before making a selection.
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April 16, 2018 Partner News
iMedia Partners with imgix
We are proud to announce our latest partnership venture with image management tool, imgix. imgix is the leading provider of on-demand image processing for websites and mobile apps.
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January 23, 2018 Partner News
Why BigCommerce is the Top Software for Mid-Market and Enterprise Ecommerce
In the age of digital, one of the biggest decisions a retail company must make is “What ecommerce platform should we entrust to build our website on?” From your site’s load time to the back-end efficiencies for your site admins, there are many factors that must go into choosing the best solution for you.
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January 11, 2018 Partner News
iMedia heads to Las Vegas for Ascend 2018
Ascend 2018 is right around the corner! Join us and Episerver, March 11th – March 14th in Las Vegas to gain the skills needed in today’s dynamic business environment.
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January 8, 2018 Digital Marketing Trends
2018- The Year of Voice Search
Like it or not- voice search is no longer the way of the future. It’s here, and becoming more mainstream than most people are willing to accept. While at a recent technology conference, Gartner reported “by 2020, 85% of searches will be made without a screen.”
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November 3, 2017 UX Best Practices
Our Mega Website Audit Checklist
Audit is a terrible word. It bring images of dark suits descending down long corridors with warrants. But the dreaded audit is an essential step any User Experience Architect must take. Whether it’s redesigning a website or starting from scratch, you need start by assessing what’s available, need’s improvement or just plain missing.
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November 3, 2017 UX Best Practices
Minimum Advertised Price vs. the Internet
Price is the number one piece of information shoppers use to find, compare, and determine a perceived value. If there is any ambiguity or friction, it can only lead to less traffic, resulting in less sales.
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September 7, 2017 UX Best Practices
Breaking the Redesign Cycle
Gone are the days of part-time web teams and 5 year redesign cycles. A company’s website is as vital to its success as its financial operations. It must improve as fast as people’s growing expectations. Unfortunately, many businesses are still only concentrating on the surface.
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May 30, 2017 Partner News
iMedia Obtains Kentico Online Marketing Competency
We are proud to announce our latest achievement in the Kentico Community. Our team has obtained the Kentico Online Marketing Competency.
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April 10, 2017 Partner News
Wasab.io Launches as the First Kentico Cloud Site Within the US
We are proud to announce that iMedia officially re-launched wasab.io on Kentico Cloud. Surprisingly, wasab.io was part of another cloud-first moment, as it was the first Kentico Cloud site launched within North America.
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March 28, 2017 Development Tips
Show custom meta data in Kentico search results
Learn how to add a custom data field into the search index and display custom data in the Kentico smart search results.
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March 15, 2017 Partner News
iMedia Joins BigCommerce’s Partner Program
We are proud to announce our latest endeavor to enhance our clients’ ecommerce strategy, by partnering with BigCommerce.
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March 6, 2017 Digital Marketing Trends
iMedia Hosts This Weeks Kentico Market Insights Webinar
Join Chance on Wednesday March 8, 2017 from 2:00 PM - 3:00 PM EST, as he presents in this month’s Kentico Market Insights webinar- “Content is Everything: Why is my website redesign going to hell?”.
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February 20, 2017 Development Tips
Prevent HTML Encoding of Greek Characters in the CKEditor
On a recent multisite project that included pages translated to Greek, one of our developers discovered that the Greek characters like α were being HTML encoded to α. In this blog post, I will show you how to modify the CKEditor configuration to prevent encoding of Greek characters.
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January 30, 2017 Partner News
Episerver Ascend 2017 Heads to Las Vegas
We are less than a month away from Ascend USA 2017. The biggest digital conference to hit the Las Vegas strip from Sunday, February 26- Wednesday, March 1. Located at The Cosmopolitan of Las Vegas, the conference is sure to be filled with engaging sessions, exciting events and informative networking.
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January 18, 2017 Partner News
Kentico Heads into the Cloud
Kentico has officially gone to the cloud! Since 2014, Kentico has worked to create the next generation of their content management system offerings to provide an impressive solution for both clients and digital agencies alike.
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January 9, 2017 Development Tips
Kentico Custom Module Development - Ensuring Child Objects Synch With Parent Staging Tasks
I recently worked on a project in Kentico 10 that required some custom module development. Some of the classes in the custom module had parent child relationships that needed to be set up programmatically. Since I needed to log tasks for the custom module objects in staging, I needed to ensure that the child objects would synchronize with the parent when the parent was synchronized instead of creating individual tasks for each of the child objects as they were inserted or updated. Unfortunately, the instructions on how to accomplish this were not clear in the documentation. In this post I will show you how to programmatically modify the child classes so that they will synchronize with the parent.
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December 20, 2016 Inside iMedia
Join Us in Our 2016 Lookback Review
Share with us your favorite memories from 2016 and your social post could appear on our wasab.io social wall! It’s easy to get involved and we’ve already provided some inspiration to get you started.
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December 13, 2016 Digital Marketing Trends
Personalization- 2017 Digital Trend, or Digital Expectation?
As the “Best of 2016” and “2017 Trends to Watch For” lists begin to flutter all my favorite digital marketing sites and social newsfeeds, I stopped and had a thought. At what point do these trends become an expectation for consumers, and must-haves in your web strategy?
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December 12, 2016 Development Tips
Kentico 10 Server Error for Multiple Sites on a Single Domain
If you are running an instance of Kentico that has multiple sites on a single domain, you may run into a 500 server error if you haven't properly updated your web.config file. In this post I will show you how to update your config file to fix this issue.
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December 7, 2016 Development Tips
Upgrade Kentico from version 7 to version 10
The improvements made to Kentico version 8 from version 7 catapulted Kentico’s performance, usability, and marketing features way past any other CMS. As you can imagine, version 10 is even more impressive with its enhancements across the board from marketing to development ease. However, upgrading from version 7 or lower to version 10 can be a daunting task if you are unfamiliar with commonly overlooked details, or if you have a lot of custom integrations. In this post I will provide you with some suggestions on upgrading Kentico, and some tips that might make the upgrade process easier.
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November 21, 2016 Partner News
iMedia Partners with Coveo for Sitecore
We are proud to announce our latest partnership with Coveo, a leading platform in intelligent website search. Together we join forces as part of the Coveo for Sitecore program.
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November 16, 2016 Development Tips
Set up Kentico staging and production sites locally for testing
Kentico has an amazing content staging feature that allows site administrators to easily transfer content and/or objects from one instance / environment to another. During development it might be useful to set up this feature locally so that you can test it when doing custom development. In this blog post, I will walk you through how to set up content staging and production sites on your local environment.
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October 27, 2016 Development Tips
Kentico Custom Macro Method To Get Column Names
In this post I provide a quick code snippet to create a custom macro that will allow you to pull all of the column / field names for a specified Kentico class. This macro comes in handy when you want to quickly specify which columns to pull in using the repeater web part.
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October 14, 2016 Partner News
Get Involved During National Breast Cancer Awareness Month
The month of October is National Breast Cancer Awareness Month. This is an annual effort to build awareness about breast cancer in order to one day find the cure. If you are looking for a way to join the fight against breast cancer, Susan G. Komen provides a number of ways for people to get involved on both a large and small scale.
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October 6, 2016 Development Tips
Kentico Rocky Mountain Fall User Group Meeting Part 2
On September 30th I had the opportunity to meet with nearly 40 other Kentico enthusiasts at National Jewish Health in Denver, CO. Samantha Reeves, Aaron Hoy, and Blue Modus's Dave Condor discussed the experience that National Jewish Health has had with Kentico and how Kentico has streamlined and improved their content management and marketing abilities, which I detailed in part 1 of this review series. In this post, I will detail the talk that Kentico Technical Evangelist Bryan Soltis gave on how to optimize Kentico for performance and speed.
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October 3, 2016 Development Tips
Kentico Rocky Mountain Fall User Group Meeting Part 1
Last Friday I had the opportunity to meet with nearly 40 other Kentico enthusiasts at National Jewish Health in Denver, CO. Samantha Reeves, Aaron Hoy, and Blue Modus's Dave Condor discussed the experience that National Jewish Health has had with Kentico and how Kentico has streamlined and improved their content management and marketing abilities. Kentico Technical Evangelist Bryan Soltis also gave us an informative talk on how to optimize Kentico for performance and speed, which I detail in part 2 of this blog series.
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September 27, 2016 Partner News
404 Conference Hits Las Vegas
We are less than 2 months away from Kentico’s annual technology and digital marketing conference. Newly titled the 404 Conference, Kentico has taken a new route this year focusing on the struggles that have helped to shape new innovations and brand success.
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September 23, 2016 Development Tips
Extend the Kentico user fields
Many Kentico CMS projects require some level of customization. Kentico makes it easy to customize many aspects of the CMS without having to touch a line of code. In this post I will show you how to add additional fields to the Users module so that you can customize the information associated with users as they are entered into the system.
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September 21, 2016 Inside iMedia
The New iMedia Headquarters | Boonton Opera House
We are thrilled to announce we have officially moved into our new office, located at 715 Main Street Boonton, NJ. The space was formerly the home of the historic Boonton Opera House since its grand opening in 1890.
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August 8, 2016 Digital Marketing Trends
The fight for Social Gold in Rio- Instagram v Snapchat Stories
This week Instagram launched a brand new feature to its app that can truly change the game for its social competitors. Instagram Stories is the latest addition to the Instagram application, and if you use Snapchat you’ll notice it’s eerily similar to their Story feature.
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August 3, 2016 Inside iMedia
Celebration at Sea
The iMedia team set sail on the Festiva Yacht Charter for iMedia’s Annual Summer Party.
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July 15, 2016 Development Tips
How to set up content personalization in Kentico
In one of my previous posts, How Kentico Can Increase Your Bottom Line: Content Personalization, I discussed the benefits of using the Kentico EMS content personalization feature. In this post I will walk you through setting up content personalization on your site.
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July 6, 2016 Development Tips
Sitecore 8.1 and Item Resolving
Not too long ago, during the post-update smoke tests of a client’s upgrade to Sitecore 8.1 Update 2, we came across an issue where URL requests were “magically” being resolved to content items that clearly should not have.
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June 30, 2016 Digital Marketing Trends
Is the latest Google feature a little too much like Big Brother?
Google has recently announced that it has launched an extension to their “My Account” dashboard, called the “My Activity” page.
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June 23, 2016 UX Best Practices
Benefits of Hotjar
Do you have slew of customer intelligence software integrated into your site? If so, wouldn’t it be nice if you were able to combine them all into one work area, instead of having a bunch of extra tabs open on your browser. We’ve got the answer for you.
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June 20, 2016 Development Tips

Last Friday I had the pleasure of attending the first Kentico Rocky Mountain User Group quarterly meeting where I met up with Kentico enthusiasts and clients from all over Colorado. The meetup was hosted at MGMA headquarters where Eric Schraufnagel, MGMA's Senior Software Engineer, discussed optimizing search results. We also learned about utilizing Kentico Draft to manage content production.
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June 14, 2016 Project Announcements
wasab.io- The Key to Social and Site Engagement
Revolutionize the customer’s experience with your brand through iMedia’s social wall platform, wasab.io.
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June 13, 2016 Development Tips

It is important to set up your Kentico site according to best practices. Failure to do so may cause headaches since you aren't using Kentico to it's full potential. In this post I will cover a case study that will highlight the importance of only getting the data that you need. Failure to properly filter / limit the data that is returned to repeaters can cause your site to run painfully slow, especially while you are editing.
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June 6, 2016 Partner News
The Digital Marketing Webinar You Won’t Want to Miss
Join iMedia and Episerver as we team up to host a Partner Webinar on June 22, 2016 at 11am EDT. Discover how to engage with users at the right time, while optimizing your digital brand experience.
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May 25, 2016 Digital Marketing Trends
Google Analytics has gone secure
Google announced on April 27, 2016 that it will now be securing all traffic communication of websites using Google Analytics, regardless of whether or not your site is using HTTPS or not.
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May 16, 2016 Development Tips
Publishing Clones Causes a 404 Exception
Clones are Sitecore items that have a reference to another item that serves as the “source” for any fields for which the cloned item doesn’t have a value. You can make a clone out of just about any item with the system, allowing you to quickly duplicate and maintain several pieces of content through a single source item. This is a very powerful and often underutilized concept in Sitecore.
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May 1, 2016 Development Tips
Kentico URL Redirect Module Tweak To Allow External URL
Kentico provides an easy to use redirection module that allows you to have all of your redirects in one place. However, the module does not allow you to redirect to external links. In this post I provide a quick tweak to the redirect module code that will allow you to enter the full path to redirect to external sites.
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April 27, 2016 Development Tips
Surviving the Process of Creating HTML emails
There is a common misconception that designing and creating HTML emails is easier than designing and creating web pages, but the truth is that HTML emails can take far longer to design, code, test, and deliver! The good news is that by being aware of the challenges involved (and some handy tips), it is possible to make the process as painless as possible while delivering a fully tested bulletproof email template.
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April 26, 2016 Partner News
Come Visit iMedia and Kentico at the Digital Summit Charlotte
iMedia and Kentico will be partnering up to sponsor the upcoming Digital Summit Charlotte conference, this May 4-5th. Come join us for two full days to expand your knowledge and stay current on trends and best practices from the digital landscape.
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April 26, 2016 Inside iMedia
NJBIZ Honors iMedia as the 2016 #1 Best Place to Work in New Jersey
We are thrilled to announce that iMedia has been named the #1 2016 Best Place to Work in New Jersey by NJBIZ!
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April 20, 2016 Development Tips
EndApp After Kentico Content Updates
Every time you update content on your Kentico site does it slow down and take forever to load? When you look in your Event Log is it showing numerous StartApp and EndApp events? If so, and you are running windows server 2012 R2, you may need a hotfix!
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April 6, 2016 Development Tips
Content Personalization with Kentico
Have you ever thought it was odd that even though your customers are different people with different needs, they all see the same home page when they visit your site? Wouldn’t it be great if there was some way to show content depending on your customers geographical region, visited pages, or some other custom attribute or activity? Kentico has you covered with content personalization!
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April 4, 2016 Digital Marketing Trends
iMedia’s Favorite EMS Features
Kentico Online Marketing Solution fully integrates with the CMS helping marketers to create a holistic experience within one work-area. With this tool you are able to produce strategic marketing automation campaigns, send personalized emails, manage and analyze all your contacts site behaviors, and much more.
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April 4, 2016 Inside iMedia
Two Panels, One Day
On March 29th 2016, iMedia was represented on two different panels by myself and Laura Frese. Laura had the opportunity to share her wealth of knowledge on the Kentico platform during their Ask the Experts webinar. While, I had the pleasure of participating in Ramapo College’s Anisfield School of Business (ASB) Young Alumni Panel.
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April 1, 2016 Development Tips
Creating Secure Custom Filters in Kentico
When doing any custom development, it is important to ensure you don’t make your site vulnerable to SQL injection attacks. Fortunately, Kentico provides developers and site administrators with easy ways to protect their sites. In this post, I provide a use case scenario on creating secure filters with Kentico programmatically, or using querystrings.
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March 25, 2016 Development Tips
Kentico Quick Tip
It is common for Kentico administrators to limit the field options that editors can select from when creating a new page from a custom page type. In many cases developers need to create filters to allow users to filter by that list of options. In this post I will show you how to access the page type form field information and add it to a drop down list for filtering.
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March 8, 2016 Inside iMedia
iMedia and SwivelHouse Have Officially Joined Forces
We are proud to announce that iMedia and SwivelHouse have officially combined to further strengthen our full service interactive agency capabilities.
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February 25, 2016 Inside iMedia
NJBIZ Announces iMedia as One of the 2016 Best Places to Work in New Jersey
We are extremely honored to share that iMedia has been named one of the 2016 Best Places to Work in New Jersey.
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February 9, 2016 UX Best Practices
A Clear and Simple Call to Action
We often think that choice is a good thing for customers. Yet behavioral studies show that more choice leads to less action. A single, simplified call-to-action not only spurs more action but grabs more attention.
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February 3, 2016 Digital Marketing Trends
The Value of Marketing Automation
One of the must-haves for your 2016 digital strategy is Marketing Automation. As site visitors continue to get more knowledgeable on the web, the technology powering your website must be ahead of that curve.
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January 28, 2016 Development Tips
Full HTML Toolbar for Kentico Notification Templates
You may have noticed that when setting up email notification templates in Kentico you are limited to a basic toolbar, significantly limiting the styles you can add to the template. In this post I provide a quick tip on how to get the full toolbar so you can add more style to your notification emails.
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January 25, 2016 Development Tips
How To Create A Custom Report In Kentico
Kentico’s reporting application is a powerful tool that provides visualization of data on website visits, user registration, document activity, and more. A report can easily be created for any data that can be queried from your Kentico or other external database, including custom table data. The reports can be saved, subscribed to, displayed on your site, and exported as Excel, CSV, or XML. In this post I will describe how to generate custom reports and use the many reporting features.
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January 18, 2016 UX Best Practices
Everyone Scrolls
The evidence shows that scrolling is just as natural as clicking. Should important information be at the top? Yes. Should all the information be at the top? No.
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January 13, 2016 Development Tips
Kentico's Newest MVP- iMedia's Laura Frese
We are extremely proud to share that, Laura Frese, iMedia's resident Kentico expert has officially been named a Kentico MVP! Congratulations, Laura!
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January 12, 2016 Partner News
iMedia Announces Entry Into the Rackspace Partner Network
We are thrilled to announce that iMedia has joined the Partner Network for Rackspace, the #1 Managed Cloud company.
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December 29, 2015 UX Best Practices
White space is NOT dead space.
The practice has often been to cram as much information as possible within a single screen in the fear that a user might miss something important. In reality, this results in a user ignoring much of what you have to say.
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December 15, 2015 Inside iMedia
Tis’ the Season for Getting Into the Holiday Spirit
As 2015 quickly comes to a close, we would like to extend our warmest holiday and New Year wishes to you. It has been a fantastic year here at iMedia and we thank you for being such an integral part of it. As a team we have put together a short video wishing you a festive holiday season and a very successful 2016.
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December 3, 2015 Development Tips
Turn a Kentico repeater web part into an infinite scroll / lazy loader - IMEDIA Blog
Infinite scroll and lazy loading are popular ways to display data on web sites. Kentico repeaters provide developers with a way to easily get data and limit the results via the web part configuration and filters. However, if there is a lot of data, developers and editors are limited to using pagination. In this post I will walk you through turning a Kentico repeater web part into an SEO friendly infinite scroll / lazy loader that defaults to pagination if JS is not enabled.
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November 17, 2015 Partner News
Why Marketers Should Be Excited for Kentico 9
Last week’s Kentico Connections was full of exciting product enhancements, new releases, and networking. In this blog, I will cover some of the key highlights from the Marketing sessions, along with interesting facts I discovered in the hands-on workshops.
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November 16, 2015 Development Tips

This year I had the opportunity to experience Kentico Connection Orlando with some of the top Kentico experts in the world. My colleagues and I joined hundreds of likeminded Kentico enthusiasts, partners, and clients to learn about the new enhancements in Kentico 9, best practices in a variety of areas, get hands on experience, and meet one-on-one with Kentico engineers and marketing experts. In the first part of this two part series I will summarize some of the important topics covered the developer track.
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November 2, 2015 UX Best Practices
A picture is worth a thousand words.
As we discussed in our previous post, people don’t read anymore (at first). On average, users only read 28% of words per visit. So what can we do to hold their attention? Imagery. Photos, illustrations and icons not only draw attention but also increase user comprehension.
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October 20, 2015 Development Tips

Have you ever suffered the frustration of having to re-create an accidentally deleted transformation, custom query, or document? Kentico CMS has you covered! A potentially overlooked Kentico gem, the recycle bin allows Kentico editors and developers to recover accidentally deleted objects and pages.
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October 19, 2015 UX Best Practices
Less content is more content
Users don't read (at first). They scroll and scan for hints in headings, keywords and images. Only when they have found that right word or phrase are they more likely to begin reading.
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October 12, 2015 Partner News
The Power of Social This Breast Cancer Awareness Month
Every year, during the month of October you may find yourself seeing more pink than usual. For those of you that are wondering why this is, it’s because October is Breast Cancer Awareness Month. This is an annual campaign to build awareness about Breast Cancer in order to one day find a cure.
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October 9, 2015 Inside iMedia

We are excited to share that iMedia has been awarded with a 2015 W3 Award for our work with AdvantageCare Physicians.
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September 29, 2015 UX Best Practices
It's all about page load
Don't waste those valuable milliseconds by making visitors wait for your page to load. In this first edition of How to Capture and Keep a Human Goldfish’s Attention series, we discuss why page load is so important.
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September 28, 2015 Partner News
Come Join Us at the Digital Summit Washington DC
iMedia and Kentico will be partnering up this coming October to sponsor the Digital Summit Washington DC. Come join us on October 13th and 14th for two full days of digital marketing, networking, and exciting entertainment. Use code DSDCFRIEND50 for $50 off, for a limited time discount on registration passes at any level!
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September 15, 2015 UX Best Practices
How to Capture and Keep a Human Goldfish’s Attention
Did you know, the average human has a shorter attention span than a goldfish? So what can you do in those precious seconds to grab attention? I have complied a list of best practices, with the help of Chance Bliss (our UX Director), to grab and hold attention.
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September 1, 2015 Development Tips
IMEDIA Blog | How To Create Previous & Next Links for Kentico Blog Posts
A popular feature that many designers like to add in their Kentico CMS blogs are links allowing the user to easily navigate to the previous or next blog post. Unfortunately, there isn’t really a straightforward way describing how to do this within Kentico. In this post I will detail how you can use Kentico's Repeaters and Page Type Transformations to set up blog post previous and next links in just a few minutes!
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August 17, 2015 Development Tips
Kentico Social Feed Web Part
Our new Social Feed Integration web part has just been added to the Kentico Marketplace. You can now pull feed from your Facebook, Twitter, and Instagram pages, show YouTube videos from your playlist, and display it all in one place on your Kentico CMS website.
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August 4, 2015 Development Tips
Tutorial on Kentico Macros
Kentico has a plethora of features available to make creating and editing sites easier and faster. In this post I will review the macro autocomplete feature, a shortcut for inserting macros into fields & text areas, and the various places you can use macros.
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July 29, 2015 Inside iMedia
iMedia Wins Agency of the Year at KLC15
Earlier this summer iMedia had the pleasure of attending the Lone Star State for Susan G. Komen’s 2015 Leadership Conference. Located in Fort Worth, Texas, members of the iMedia team went as Komen agency partners, participating in two full days of informative and inspiring sessions.
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July 21, 2015 Development Tips
Working With JavaScript Carousel Sliders in Kentico
Working with JavaScript carousel sliders in Kentico may be challenging depending on how you are attempting to implement it.
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July 2, 2015 Digital Marketing Trends
Periscope Makes a Huge Splash this Summer -iMedia Inc.
As video streaming has become part of the social norm, it is only natural that a new kind of technology quickly branches off of it. That is exactly what the latest app, Periscope has done. This app has already made big waves this summer for its ability to create a live streaming experience, straight from your smartphone.
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July 1, 2015 Development Tips
A Few of my Favorite (WCM) Things
When I meet current and prospective clients, one of the first questions I am asked is “what is your favorite Content Management tool?” As a certified developer in several of the platforms we here at iMedia implement, this is sort of like picking your favorite child…
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May 5, 2015 Inside iMedia
iMedia is Honored at the Cornerstone Family Programs 2015 Spring Ball
On April 18, 2015, iMedia was awarded for their work within the community at the 2015 Cornerstone Family Programs Secret Garden Spring Ball.
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April 7, 2015 Digital Marketing Trends
“Mobilegeddon” Is Quickly Approaching - How Will Your Site Be Impacted?
Americans now spend 60% of their digital media time on mobile. If this statistic does not persuade you to make the change, Google’s plan to give higher preference to mobile friendly sites should get you thinking...
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March 5, 2015 Inside iMedia
And the 2015 Tech Prediction Winner is…
After a number of excellent predictions, we are excited to announce our 2015 Tech Predictions Contest winner. The winning entrant believed:
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January 19, 2015 Inside iMedia
Looking Back on 2014, to Predict What 2015 Will Bring
In preparing for our 2015 Technology Prediction Contest, we took a look back at some of the largest moments for iMedia this year. What do you think 2015 will bring?
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December 10, 2014 Inside iMedia
Spreading Holiday Cheer through Hope for the Holiday
The holiday season is among us, and in the spirt of giving iMedia has teamed up with Cornerstone Family Programs to participate in Hope for the Holiday. For the fourth consecutive year, iMedia has worked with the organization to spread holiday cheer to make a family’s holiday brighter.
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November 19, 2014 Partner News
Digital Marketing, Kentico 8 Updates, Partner Insights, and Much More at the 2014 Kentico Connections
Developers, Marketers, and Kentico fans from all over the country gathered last week at the Seaport Boston Hotel for the 2014 Kentico Connection.
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November 14, 2014 Partner News
iMedia Awarded Kentico's Hosting Partner of the Month
Kentico and iMedia Continue to Build Partnership as iMedia is recognized for their Hosting Services
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November 5, 2014 Digital Marketing Trends
Four Steps to Improve Your Digital Marketing Strategy Just in Time for the Holidays
You might not want to think about it, but the holidays are just around the corner. While you are planning your holiday shopping list and browsing potential gift ideas on the internet, you should also be thinking about your digital marketing strategy. This is the time of year where companies have to up-the-ante in order to stay on the first pages of Google search top of mind for online shoppers.
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November 3, 2014 Partner News
EPiServer's Rank on the Gartner’s Magic Quadrant for Web Content Management
Congratulations to iMedia’s partner, EPiServer, for their recent rating as a Visionary in the 2014 Gartner Magic Quadrant for Web Content Management.
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October 30, 2014 Digital Marketing Trends
Key Takeaways from PR News' Social Media Conference and SEO Workshop
I had the opportunity to participate in the PR News Social Media Conference and SEO Workshop. Located at the Grand Hyatt in New York City, the two day information sessions were filled with incredible tips, detailed case studies, and the latest tools in social media and SEO. Three of the biggest takeaways from the conferences were:
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October 21, 2014 Inside iMedia
iMedia’s Joel Macaluso Marches in the 70th Annual Columbus Day Parade
On October 13, 2014, if you were anywhere on Fifth Avenue between 44th- 72nd streets in New York City you knew right away that it was Columbus Day. The streets were filled with crowds of people celebrating the historical day as colorful floats, talented marching bands and performers moved down Fifth Avenue.
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September 17, 2014 Partner News
Viva Las Vegas! Another Great Conference While At the Sitecore Symposium
iMedia traveled to Las Vegas for the 2014 Sitecore Symposium from September 8th- 10th. The three day conference located at the Aria Resort, was packed with informative sessions and keynotes discussing topics including new Sitecore features, digital marketing, and commerce.
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September 4, 2014 Inside iMedia
A Note From iBrowse
Hello there! My name is iBrowse! As you might have seen from our social channels, I am the adventurous iMedia mascot.
Wondering how I landed such an awesome job? Here’s how:
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August 15, 2014 Partner News
iMedia is Awarded “Partner to Watch” at the 2014 EPiServer Summit
iMedia’s Chuck Titone and John Huffstutler took a trip to the “windy city” for the 2014 EPiServer Summit. Participating in a day packed with everything from information sessions to the Summit outing in the heart of Chicago, iMedia had a great time networking and learning more about the EPiServer brand and product.
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August 14, 2014 Development Tips
4 Reasons to Choose Kentico EMS Over Hubspot
When shopping for a marketing platform for your company’s inbound marketing and sales efforts, there are a slew of options for you to choose from. While many tend to start with Hubspot, after a short time a number of users are left feeling unsatisfied. The Hubspot software is not for everyone. Find out why Kentico EMS is an excellent alternative.
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