The purpose of marketing is to attract attention, create interest and reinforce brand messaging. Through messaging, measurement, and platform maximization centered around your business goals we help to build engagement with your users. Our team is dedicated to increasing your brand awareness and conversions by enhancing your digital marketing strategy across all user touchpoints including social media.
Our team specializes in building successful marketing campaigns focused around your brand messaging and leveraging your audience to drive traffic and achieve your goals. We start by identifying which markets and platforms are the best for you to promote to. Then, we work with you to define your business goals, target audience, and strategy. Together we form a multi-platform plan to achieve those goals through a set of marketing initiatives led by content creation and variation to drive brand look, feel, and messaging.
We will work with you to create a multi-platform campaign that incorporates your goals, brand messaging, and audience behavior into one strategy optimizing each digital channel (i.e. email, website, landing pages, social platforms, banner ads). While the overall goal may be the same, each channel is unique and the messaging, content types and delivery style needs to be catered to each channel.
Engagement & Conversion
The higher the level of engagement is on your site and various digital and social platforms/user touchpoints, the higher the opportunity to increase your website’s conversion rate. We will work with you to define where you have the best chance to increase your conversion rate by growing and leveraging brand engagement.
Analytics & KPI Planning
The statistics on a website's traffic, traffic sources, conversion measurements and sales are vital for every company. We make the most of our client's Google Analytics accounts: offering training sessions, providing personalized training guides, creating customized dashboards, and monthly tracking. Additionally, we analyze your other platform traffic (i.e. social) to identify trends and proper use of each platform to shape the best user touchpoint strategy and maximize you impact on each platform to achieve your business goals.
SEO & SEM
Search is a great way to stay top of mind with your potential and current customers. Through a series of SEO tactics and SEM strategies such as remarketing ads for your Google Ad Word campaigns and other Ad networks- we track your search success with detailed monthly reporting. These findings will help to hone your ongoing brand strategy and positively impact future targeted ad spends and campaigns.
Paid & Earned
Paid media can promote and drive direct traffic but only as long as your budgets can sustain it. Earned or ‘Word of Mouth’ media is when visitors and consumers do the promoting through shares, reviews and recommendations. Our strategic marketing approach helps drive your brand lifestyle and encourages audience engagement. We influence and grow your earned media potential by maximizing your brand across your various digital touchpoints through strategic messaging, content variation planning, and ongoing measurement.