Hisense, one of the largest TV manufacturers in the world, needed a direct to consumer digital channel for its TV product line. The goal was to create a platform for these new sales that would expand the reach of and help scale the organization as it included other skus across its multiple brands.
The Challenge
In order to deliver a world class shopping experience that was expected of the brand, Hisense required a platform that was not only fast and secure but was also easy to use and integrate with its back office and logistics systems. The solution had to guard against fraud and be visually compelling to tell the brand’s story of television picture superiority.
iMedia recommended Saas based, BigCommerce, because the solution allows for easy adoption of our custom web design along with simple point and click integrations to wordwide digital sales channels like Amazon, Ebay, Walmart, NewEgg and more. It presented a compelling opportunity for Hisense to not only re-launch its online ecommerce platform but to immediately scale it to channels where users are currently extremely active.
What We Did
Thoughtful Design
iMedia delivered a vivid design through a responsive site that presented the brands value to new customers and drove conversion.
Experience Architecture
Enhanced Hisense's brand essence and key differentiators by creating a cohesive online shopping experience for research stage and purchase ready customers.
Omni-channel Selling
Delivered a centrally managed, extremely easy to use, multi channel retail solution that delivers products through Amazon, Walmart, Ebay and Newegg.
eCommerce Experts
Utilizing the BigCommerce platform, iMedia got Hisense from concept to market in 4 weeks, with the online store in English and USD currency.
Powerful Integrations
Integrated with Hisense’s fulfillment platform, Avalara - a real-time tax calculation and remittance platform, Signifyd Fraud Prevention services, and BrainTree Payment Gateway.
“Since working with iMedia to reimagine our direct-to-consumer websites we have improved overall customer experience and more than doubled our previous revenues!”
The Results
Shortly after launching, Hisense saw a vast improvement in overall traffic and leads. This was mainly due to a focus on conversion points within the design and user experience, and a seamless shopping cart experience via BigCommerce. Within 4 months of launching, Hisense has seen:
118%
increase in monthly sales
0
fraud issues since website launch
