Janome America
Migrating to WordPress and Delivering a Modern Digital Experience Across North America
Janome, a global leader in domestic sewing machines, needed a scalable, cost-effective digital solution to support both U.S. and Canadian markets. Their goal: streamline content management, enhance usability, and better meet the evolving expectations of today’s customers.
John Huffstutler, Partner Optimization Services. iMedia
“We’re proud to have partnered with Janome America to bring their digital vision to life—delivering a modern, intuitive website that reflects the quality and innovation of their brand.”
The Challenge
Janome’s existing website was no longer meeting business or customer needs. Built on a legacy CMS with high annual software fees, it lacked the flexibility to efficiently manage a large and growing catalog of machines, accessories, and projects. In addition, the site’s outdated design and navigation hindered user experience, making it difficult for visitors to find information or explore products.
As Janome prepared to expand into the Canadian market, they needed a platform that would allow for regional differentiation without duplicating effort or rebuilding the entire site from scratch.
What We Did
Platform Migration & Multi-Site Implementation
iMedia migrated Janome from their legacy system to a custom WordPress solution, rebuilding the U.S. website and launching a fully localized version for Janome Canada. Both sites are managed independently but shares the same code base. This allows for streamlined operations across regions.
Scalable Content Architecture
To support Janome’s extensive catalog, we leveraged WOOCommerce and Advanced Custom Fields to create structured content types for:
- 132 sewing machines
- 276 accessories
- 600+ projects
A custom content model enabled robust filtering, tagging, and editorial workflows. A full data migration from the legacy system ensured a smooth transition with minimal downtime.
User Experience & Integration Enhancements
The redesigned site emphasizes mobile-first usability and intuitive navigation. Key features include:
- AJAX SuperSearch for fast product discovery
- WooCommerce for product management and future ecommerce readiness
- Google Maps-powered dealer locator
- Mailchimp and Instagram integrations to drive engagement and community growth
The Results
The new Janome website delivers a modern digital experience that is both user-friendly and easy to maintain. The scalable multi-site framework allows Janome to manage two regional sites from a single CMS, with shared content where appropriate and localized flexibility where needed. Editorial teams can now manage the product catalog and project content with greater efficiency—supporting Janome’s growth across North America.