Stitching creative branding experience to educate and inspire sewing enthusiasts
Janome America, a leading force in cutting edge sewing technology, sought to create an online experience that is as up-to-date with the latest trends as their machines.
We saw a bigger picture in leveraging their brand. There was an opportunity to address the needs of their target audiences and provide support to Janome customers.
What We Did
Leveraged the brand by designing a site that educates the Janome audience about their products and where to find the closest Janome America dealer.
Created an online experience that aligns Janome’s value, purpose, and services to support the many reasons visitors would come to the Janome site.
By bringing Janome’s three separate sites under one roof and having Episerver as their content management system, Janome is able to easily manage the site within their web browser.
Content Marketing Strategy
Using multimedia, Janome was able to help tell their story, foster inspiration, and idea sharing within the sewing community.
Two features that were built into the CMS that iMedia utilized for Janome were Episerver Relate and Commerce. Both add-on modules have helped to enhance the users’ experience with the brand.
Since launching, Janome.com became “the place to go for machine sewing information and inspiration”—not necessarily just for Janome brand machines but for content that appeals to the sewing and crafting industry.
The site is welcoming, clean, and demonstrates Janome’s status as an innovative company whose products are cutting edge. Within a year Janome has seen the following increase in their website’s conversions: