What We Did
The site architecture was designed with a strategic purpose to optimize call-to-action strategies that align with the specific user’s journey. These call-to-actions help users flow through the site seamlessly, obtaining the information needed, along with a simplified online conversion process for online donations.
iMedia let the development of the new Komen.org site with responsive design in mind, allowing for higher engagement for a wide range of visitors digesting content across all browsers and devices.
The new layout was designed to help visitors from all aspects of the breast cancer journey find relevant information efficiently. These target audiences consisted of survivors, supporters, caregivers, researchers, volunteers, and both current and potential donors.
By leveraging Ektron 9.1, iMedia architected responsive templates and built custom widgets to facilitate the vast strategic and functional needs of the new komen.org.
“Working with iMedia has been a dream partnership for Susan G. Komen. From discovery to post-launch activities, we have leaned on the iMedia team for extensive technical expertise and strategic business recommendations.”
The new site launched just in time to help to support the increased traffic during Komen’s busiest time of year, National Breast Cancer Awareness Month. Since launch, Komen has experienced:
increase in site traffic
increase of mobile sessions
increase in online revenue