Join iMedia and Episerver as we team up to host a Partner Digital Marketing Webinar on June 22, 2016 at 11am EDT
. Discover how to engage with users at the right time, while optimizing your digital brand experience. iMedia’s Partner of Creative Services, Carlos Alcala, will guide you through some of the latest strategies and best practices to maintain your brand experience throughout a user's journey on your website.
Digital marketing and user engagement strategies and tactics are constantly evolving. Knowing which trends to focus and which to ignore depend on how well they align to your brand objectives. Do they:
- Create opportunities that help your organization innovate?
- Provide measurable results?
- Evolve as user consumption patterns change?
97% of user purchases are influenced by the digital experience
Consumers now have a say in how and when brands message them. It is no longer solely about being interesting, but about how relevant you are to your users. In this session, you will see how these user- centric digital marketing tactics will improve engagement and customer loyalty. After this session
you’ll be able to:
Sign up today to stay on top of the latest digital trends.
- Understand what “twinsumer marketing” is, to generate the optimal connection between visitors and your brand
- Personalize the consumer’s experience according to their needs, demographics, and previous activity on your site
- Add proven social content tactics to your digital strategy, to best engage consumers
- Optimize user experience to improve the customer journey while aligning with your business goals