News, events and insights worth reading and sharing.

iMedia Blog

In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon Social Listening and... Read More
In our Social Media – Your Company’s Secret Weapon blog series, we dive deep into the intricacies of social media. At first glance, social media seems relatively simple. However, it is much more complex than it appears. This series provides you with bite-sized, easy to digest content in separate blogs allowing you to retain the information better and wrap your head around how to take advantage of this behemoth we call social media. We already touched upon the importance of... Read More
There has never been a marketing tool as powerful and accessible as social media. Using just a device, an internet connection, and an email address for a login, people from all over the world can communicate with  almost any company in a matter of seconds. By 2021, most companies should already have their social channels created but are they maximizing these channels as they should? With something this valuable it is imperative that companies make full use of its potential. In our Social Media – Your Company’s Secret Weapon blog series, we... Read More
On the surface, someone unfamiliar with designing emails might think it can be approached in the same manner as web design. They are both written with HTML and CSS so they should be the same, right? Unfortunately, that is not the case. Here are just a few of the major differences that exist between email and web HTML/CSS. 1. Standards   The main reason why email and web HTML need to be handled differently is because of the difference when it comes to standards (or the lack... Read More
As 2021 approaches, you and your business should begin to create a list of goals for the new year. What do you hope to accomplish? What can you improve upon from the previous year? One very attainable and undervalued goal that every business should set for themselves is making their website is more accessible. What does “making a website more accessible” mean? Simply put – it is making sure everyone can interact with and obtain the same information from a... Read More
The air has that sharp autumn crisp to it and the leaves are changing colors before they fall off the trees. As we inch closer and closer to the holiday season, it is imperative to follow best practices when it comes to Search Engine Optimization (SEO). When potential customers are searching for products that your business offers, you want to ensure you are being seen just as much if not more than your competitors! Ranking high in search engines and... Read More
Are you looking to get a head start on your holiday shopping this year? If so – Amazon’s renowned Amazon Prime Day is right around the corner! Running on October 13th and 14th, this is a 48-hour event in which Amazon offers unbeatable savings to its Prime members. If you are not currently a Prime member, it is not too late to sign up for a free-trial and see what all the buzz is about. Gaining access to Amazon’s Prime Day is only one of the... Read More
As the holidays approach, that hopefully means one thing for you and your online business – increased website traffic! This year, more than ever, eCommerce will play a HUGE role in the way people shop and spend their money this holiday season. When an influx of people are visiting your site, the last thing you want to have to worry about are aspects such as web security or customer support. Ecommerce platform Volusion recently filed for chapter 11 bankruptcy on... Read More
The search feature on websites is a component that often gets overlooked in terms of its value. Websites such as Amazon, YouTube, Steam, eBay, and essentially all ecommerce websites rely heavily on a user’s ability to search for what they are looking for as opposed to sifting through multiple layers of a navigation menu and the subsequent unrefined results that are returned. As users, we are often drawn to the search input by instinct and don’t even think about how... Read More