News, events and insights worth reading and sharing.

iMedia Blog

Your content marketing strategy plays a crucial part in how your customers engage with your brand. One of the best outlets for real-time interaction with your target market is social media. In this blog we will uncover some often-forgotten yet powerful tools to enhance your social strategy. Before we go any further, a quick PSA from iMedia. We aren’t advising to be active 110% on every social network out there. Rather, determine which platforms your users are most involved with,... Read More on the Subject
Many of our BigCommerce clients work on several platforms using a best-of-breed strategy for their technology stacks.  While this is great for making sure you get the most out of each platform, it can make it a little harder to cross-pollinate content from one site to another. BigCommerce has recently announced their WordPress plugin which allows you to manage and sell your BigCommerce products directly in WordPress, seamlessly blending your content and ecommerce and creating a richer and more contextual... Read More on the Subject
Instagram recently announced the launching of their latest app update- IGTV. Instagram founder Kevin Systrom stated, "all the data we have shows that people are spending less and less time in front of TVs but spending more and more time on their phones." Thus, the launching of IGTV- a space within Instagram which will allow users to watch long-form vertical videos. Discover why IGTV may be the best feature update to hit the Instagram app yet. IGTV vs Instagram Stories... Read More on the Subject
While visiting the Galapagos islands, Charles Darwin pondered, why do finch’s appearance and beak size vary from island to island. He concluded, that even though being the same species, finches from different islands had taken different evolutionary paths based on the food, predators and shelter surrounding them. Thus creating his famous quote: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Adaption is... Read More on the Subject
Recently Google announced a change to website indexing which will eventually affect all websites. The change is called mobile-first indexing and will begin to emphasize mobile versions of websites, as opposed to using the desktop version of a page’s content for their crawling, indexing and ranking systems. Why is Google making this change? With more than half of all internet traffic now coming from mobile users, Google felt it was appropriate to accommodate this trend. To do this, Google will... Read More on the Subject
Here at iMedia, quite often our clients, as well as potential customers, look to us to help guide them on selecting the best CMS.  While we have several favorites that we implement, it is important to understand the specific needs of the organization before making a selection. Whether you are embarking on a brand-new website or looking to re-platform (perhaps from Ektron to a new CMS), iMedia recommends that you carefully plan your selection based on the top 5 critical... Read More on the Subject
Like it or not- voice search is no longer the way of the future. It’s here, and becoming more mainstream than most people are willing to accept. While at a recent technology conference, Gartner reported “by 2020, 85% of searches will be made without a screen.” So, what does this mean for marketers and technologists? The digital game is now even more competitive than ever before. 60.5 million people in the US currently use digital assistants, and there are hundreds... Read More on the Subject
On a recent multisite project that included pages translated to Greek, one of our developers discovered that the Greek characters like α were being HTML encoded to α. In this blog post, I will show you how to modify the CKEditor configuration to prevent encoding of Greek characters. A quick google search indicated that this is a common issue with CKEditor. Back in 2011, this issue was posted on the Kentico Question & Answer boards and the fix was to... Read More on the Subject
If you are running an instance of Kentico that has multiple sites on a single domain, you may run into a 500 server error if you haven't properly updated your web.config file. In this post I will show you how to update your config file to fix this issue. Recently, I ran into an issue running multiple Kentico sites on a single domain after upgrading from Kentico 9 to Kentico 10. Initially, I would just get a 500 server error... Read More on the Subject
Kentico has an amazing content staging feature that allows site administrators to easily transfer content and/or objects from one instance / environment to another. During development it might be useful to set up this feature locally so that you can test it when doing custom development. In this blog post, I will walk you through how to set up content staging and production sites on your local environment. There may be other ways to do this, but I find this... Read More on the Subject