As brands struggle to react to the COVID-19 pandemic, and all the challenges it presented, one thing is clear – direct to consumer ecommerce is skyrocketing. We’re seeing the same trend with our clients, no matter the vertical, consumers are clearly looking to find new ways to get the goods they need without leaving the house. This trend will continue beyond COVID as the simple ease of online shopping becomes habit for items users previously bought in stores. Of course,... Read More
News, events and insights worth reading and sharing.
Are you looking to get a head start on your holiday shopping this year? If so – Amazon’s renowned Amazon Prime Day is right around the corner! Running on October 13th and 14th, this is a 48-hour event in which Amazon offers unbeatable savings to its Prime members. If you are not currently a Prime member, it is not too late to sign up for a free-trial and see what all the buzz is about. Gaining access to Amazon’s Prime Day is only one of the... Read More
Big news hit the ecommerce and social media industries last week when Facebook announced the launching of Facebook Shops. Shops is making it quicker and simpler for businesses to set up a single online store for customers to access on both Facebook and Instagram. Our partner BigCommerce is one of the few chosen ecommerce platforms available to integrate Facebook Shops with. BigCommerce allows you to connect your online storefront’s catalog with Facebook to enhance your reach on the platforms where... Read More
In a recent article published by UX and online behavior guru Jakob Nielsen, he and his team revisited the topic of "banner ad blindness", which is the well known and frequently observed tendency of people to not only avoid ads but also anything that looks like them. The new study (April 2018) highlighted new findings and live user observations concluding that what was observed in the past is actually increasing dramatically now--people hate banner ads and avoid them like the plague. Curiosity getting the better of me, I researched other sources... Read More