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iMedia Blog

Imagine walking into a open air market and there are three carts selling leather boots. Two of them have signs that said “Fine Leather Boots $99.99” and “Premium Leather Boots $79.99”. The third cart says “Superior Leather Boots - See Me Around Back for a Price”. Which cart are you going to approach first? The same scenario is happening in e-commerce as manufacturers try to enforce "Minimum Advertised Price" or MAP across online retailers. Instead of listing a price, they... Read More