A recent survey of admission directors revealed a growing concern about the image of higher education, the declining value perception of pursuing advanced education, and the shrinking pool of prospective college students. Close to nine in ten say higher education needs to do a better job explaining the value of earning a college degree, while two-thirds believe media reports of college graduates struggling to find adequate employment in their chosen field. They believe these factors along with the reality of... Read More
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Imagine walking into a open air market and there are three carts selling leather boots. Two of them have signs that said “Fine Leather Boots $99.99” and “Premium Leather Boots $79.99”. The third cart says “Superior Leather Boots - See Me Around Back for a Price”. Which cart are you going to approach first? The same scenario is happening in e-commerce as manufacturers try to enforce "Minimum Advertised Price" or MAP across online retailers. Instead of listing a price, they... Read More
iMedia and Kentico will be partnering up this coming October to sponsor the Digital Summit Washington DC. Come join us on October 13th and 14th for two full days of digital marketing, networking, and exciting entertainment. Use code DSDCFRIEND50 for $50 off, for a limited time discount on registration passes at any level! The Digital Summit will feature a presentation by Kentico’s Marketing Evangelist, Petr Passinger. His session Reinvigorate Your Marketing: Breathe New Life into the Top 3 Most Neglected... Read More