Users don't read (at first) They scroll and scan for hints in headings, keywords and images. Only when they have found that right word or phrase are they more likely to begin reading. Pages that over communicate with long text prevent scanning but also decrease comprehension. Instead of reading, they are leaving. How to draw their attention So what can you do to draw a visitor's attention? Infuse structure into your page by using sub headers Breakup long text into shorter paragraphs and lists... Read More
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