eCommerce experiences that increase conversion & brand loyalty


Brian McGovern

eCommerce Practice Lead CONNECT WITH BRIAN

Investing in user experience now will prepare retailers for the future of ecommerce. Within the last couple years, enhancing the customer experience has taken center stage as retailers and brands scrambled to make an impression on new customers—as well as keep their existing ones—while competing with behemoths like Amazon and Walmart.


Leica Camera

Leica Camera

iMedia launched the new website just ahead of the holiday shopping season. Leica has seen impressive online sales growth since launch.

Brand Optimization
We maintained and further optimized the Leica brand standards to create a user centric, engaging, and conversion focused digital experience.

iMedia rebuilt the Leica Camera online store with out-of-the-box tools available within the BigCommerce feature set.

Content Marketing Strategy
Critical to the brand experience was to incorporate their blog content into the site. iMedia integrated with Shogun, making the blog pages easy to create and optimize.

Read the Full Case Study

Scale your eCommerce strategy with iMedia. Our approach to eCommerce allows brands to create a completely customized shopping experience from start to finish using a best of breed strategy.

Your Customer Journey

Optimize every customer touchpoint from initial product investigation to the shopping cart- ensuring you provide the experience, imagery, content, trust, and efficiencies to encourage purchase, sharing and affinity.

Technology Strategy

Our consultative approach to platform evaluation & recommendation, optimization, and enhancement ensures your retail success via streamlined migration, fulfillment, and integration with current systems and resellers.

eCommerce Strategy

As customers expect the physical and online worlds of your brand to blend seamlessly, we take a holistic view of your strategy from your customers’ perspective; physical to the digital, messaging/content to social, from mobile to desktop to in-store.

Leica Camera - Success Stats

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