What We Did
Using Episerver's content categorization and block technology, editors are able to have pages automatically display fresh, relevant content about products augmented by meaningful health and well-being materials.
BigCommerce’s SaaS platform allowed for extensive flexibility to tailor the Duxiana e-store purchase experience as the sleep systems are highly customizable and needed the ability to integrated with the CMS.
The content and flow is designed to guide users through certain pages, and to capture their email addresses and locales which is passed real time back to the Salesforce CRM.
Using personalization techniques, the site can learn what content is most relevant and will present that content to the visitor more often and in dynamic sections, increasing the conversion rates.
Using BigCommerce’s extendable technology, iMedia built a product configurator, where you pick your mattress size, leg type and leg finish / color. Unique messages are set to alert the user when the business rules are not properly met during the bed build process.
BigCommerce allowed for a seamless SSO integration with Episerver as well as Salesforce and the fulfillment integration with Microsoft Navision.
“A week after launching, we recorded the single highest day of web traffic we have experienced in over two years with a spike in every market across the country."
Since the launching of the new DUXIANA site, there have been some impressive site traffic improvements. Over 300 people have contacted DUXIANA and signed up for their newsletter, magazine, event notifications, and/or Owner's Club announcements with every store in the country equally represented. The click-through rates for DUXIANA's digital, re-targeting, and AdWords campaigns have dramatically increased as well