What We Did
Sticking to the iconic Leica brand guidelines, iMedia created a vivid design to foster brand awareness and conversion.
Utilizing a traditional eCommerce approach, iMedia rebuilt the Leica Camera online store with out-of-the-box tools available within the BigCommerce feature set.
Content Marketing Strategy
Beyond commerce, it was important that Leica also had its blog content incorporated into the site to support the brand and product line. iMedia integrated with Shogun, making the blog pages easy to create and optimize.
Time to Market
BigCommerce’s lighting fast, SaaS based platform is so easily customizable and flexible that iMedia was able to develop the site in 5 weeks.
"iMedia understood how it was crucial for our site to launch before the holiday season. The whole project stayed on-time with no delays and was overall a great partnership. iMedia was incredibly knowledgeable and worked with our team to optimize the ecommerce store yet continue to highlight Leica’s iconic brand guidelines."
Launching just ahead of the holiday shopping season, Leica has seen impressive growth in their online sales since moving to BigCommerce. Comparing the first 3 months since their launch to the same time last year, they’ve seen:
increase in revenue growth
improvement in average order value
improvement in page views
increase in new users